- Content on making one-of-a-kind aged whiskey in miniature sized oak barrels right in the restaurant combined with footage on crafting one of IRON’s Smoked Manhattan cocktails by the restaurants’ bar manager (who happens to be a regular competitor at regional bar tending competitions).
- Images from the local farmer’s market where some of the produce is sourced in keeping with the restaurants’ theme of local vegetables and herbs.
- Footage of new seasonal menu items being artfully plated by the executive chef or pastry chef.
Chances are that many folks already get the concept that could be mimicked in digital signage but they’re using it in places outside the restaurant to help drive traffic to them from social media sources like Facebook or Instagram or other advertising media. Almo resellers can help the hospitality industry take that message inside to drive revenues and boost profits during the guests’ stay while they’re ‘in the heat of the guest experience’ as we say. The above pictured Samsung hospitality and pro units provide several different size options and the UD22B can even be used in a unique video wall configuration to create visual interest in an artistic way and can show one image/source across the entire array or multiple sources on each panel providing countless options for featuring food or restaurant shots, video content or promotional items like the gift card feature (right image).
What makes a hospitality business successful? Long-standing places get their reputation by word of mouth, (we’ll save REVIEWS for another blog) but the bottom line is that the hospitality business is based on repeat customers, without them their days are numbered; whether it means they close their doors, are sold to new ownership or undergo a re-branding. The best thing a reseller can do to help a hospitality client increase revenues using digital signage is to get to know their business, their mission, what makes their business unique, what they’re already doing for self-promotion and what their objectives are for adding a digital solution inside their space… but if this seems like too much to remember, don’t worry we’re here to help.
Our visit to Restaurant IRON was exceptional. From the Kentucky Derby Mint Juleps and James Bond Martinis straight through to the Nutella Pie with salted pretzel crust and everything in between, the IRON team has passion and that’s an energy guests can see and feel. In a quote by Campbell Esquerre when he expressed his mission was to “ensure the best possible service all while making new friends and repeat customers” it is obvious these guys are practicing what they preach and we will surely be back!