Interview with Shari Sentlowitz Senior Manager New Product Launch Samsung Business On October 3, Almo Pro A/V hosted its final E4 AV Tour of the year in Irvine, CA. It was a great location to wrap up our year-long traveling training and networking event, read more
Evidence of the disruptive power of pop-up retail is rapidly emerging. Take for instance, the recent announcement by WPP agencies Barrows and VML, who have teamed up with Samsung, to develop what is being described as the next generation of Connected Pop-Up stores. The read more
Anyone who knows me knows that coffee is my life blood. Not sure what I would do without that first cup in the morning that gets my eyes to open all the way, and gets the blood pumping at high octane.
While driving six hours last week to our latest E4 in NJ (http://e4avtour.com/) I had to pull off the thruway to fill up…not just on gas but on coffee. As I pulled up to the drive thru, I was staring at the menu…like staring, staring. Not in confusion of what I was going to order (duh, I know that by heart) but because I totally recognized the beautiful outdoor menu display that was super bright and sharp. It was the 46-inch Samsung OH series high-bright displays. I was sure of it!
After several more coffee and bathroom stops along the way I finally got to my hotel and jumped on line to do some digging. Come to find out there was an article written this past spring about Dunkin running a pilot program at some of their locations with Samsung Outdoor Displays. Check out the article on Samsung’s blog here: https://insights.samsung.com/2017/04/04/dunkin-donuts-serves-up-an-enhanced-customer-experience-with-outdoor-menu-displays/
When you’re amped up on coffee it’s hard to slow down… and the deeper I dug the more fascinated I became at just how impactful outdoor menu boards are. For example, over a five-year period, a QSR with a 10-store pilot can increase profit by almost $1.5 million and reduce costs by over $1 million! That’s a LOT of lattes and donuts!
Get yourself a cuppa joe and download the study by Forrester Consulting on the Total Economic ImpactTM (TEI) of Samsung Outdoor Digital Menu Boards that examined the ROI Quick Service Restaurants experienced when deploying outdoor digital menu-boards in their drive-thru locations.
What’s your go-to fast food fix, and do they have static posters or digital menu boards?
TECHNOLOGY DRIVEN. Hoteliers are constantly challenged to keep up with the rapid pace of technology advancements and with the majority of U.S. hotels still running on coax infrastructures, most properties are still playing catch-up with the replacements of first generat read more
Last week I was at CEDIA expo in San Diego and I got a firsthand look at the 2017 product of the year, The Frame. Does it live up the hype? You bet it does. Don’t worry if you missed it. You can check it out for yourself at the www.e4avtour.com. What impressed me w read more
SIZE MATTERS. The United States hotel market is made up of 4 million hotel rooms and the typical life span of guest room televisions ranges between 5-7 years according to recent studies. Going back just a few years, the most popular size for guest room televisions in ec read more
As a nod to The Kentucky Derby, a few classic cocktails were in order to celebrate New York’s Always Dreaming, the colt who was “ready to run” at Churchill Downs on Saturday and bolted over the finish line in first place despite the mucky track and acclaimed list of con read more
Almo Hospitality will unveil the latest technology trends and teach valuable skills to help resellers grow their business in 2017. Hospitality Conference at E4 (March 21st) includes a full-day of hospitality-dedicated agenda with opening presentation by Samsung’s read more
I wrote several months ago about one of the most impressive large displays of techorating I’ve ever encountered at the Comcast headquarters in Philadelphia. These massive installations and others with image mapping on buildings have been covered in all the major AV outlets and yes, they are impressive. But for the average dealer, techorating may seem like an area that’s out of reach. Well I have a little case study that just might get you thinking about how you can use flat panels or projection to change the atmosphere of a space, even in just a small way.
I just finished a vacation in Puerto Rico on a more remote part of the island, which was very relaxing and beautiful. But after five days on the beach, I was ready to explore. And my husband heard those three little words that every man wants to hear “Let’s go shopping” (of course, I’m being totally sarcastic).
Into Old San Juan we go because he’s just a good sport like that and after brunch we start hitting the shops. It was blazing hot so for a little respite and a clean restroom, I suggested we visit the Museo Del Mar – Museum of the Sea.
It has an impressive collection of memorabilia of some of the most momentous highlights of nautical history, from both the modern and contemporary eras. It also holds the Guinness Book of World Records title as home to the largest display of original life preservers – from different ships – in the entire world. Real estate in Old San Juan is a premium, so it was not a big space. They were using several 32” Samsung displays to show videos of nautical history.
Off to the side was a lovely door with a port hole. I’m sure it was a door to administrative offices but instead of leaving it plain with a boring sign saying “employees only”, they used a tiny bit of techorating to mimic the sea – check out this video:
Pretty cool, huh? There was audio as well with simply sounds of the ocean to give it a little ambiance. Nothing spectacular, nothing difficult but nonetheless, it lent a little more of the nautical atmosphere to a small space.
Take the Samsung SmartSignage platform that comes in the small 10” form factor with power over ethernet. Where could this tiny digital signage fit in your next installation? Or a 22” perhaps on an end cap? The possibilities for Tiny Digital Signage are really endless. All you have to do is use your imagination and show the customer how digital signage or techorating can make a big difference even in small spaces. Adios for now!
While we know it can be challenging to pin down application details in the early stages of a project, gathering as much info as you can early on can help save thousands of dollars from the get-go and can even save you from headaches later where you might need to modify your proposal to reflect the correct product and adjusted labor. In Part I of The Great Outdoors, we highlighted 5 questions to help our reseller partners uncover specific needs for getting outdoor digital signage right the first time.
Now, let’s take a look at some of the unique features Samsung has engineered as part of their totally new 2016 outdoor lineup and see if we can put the answers to those questions to work for you!
For example, knowing who the audience is and where the unit(s) will be located may clue you in on the need for durability features. Let’s say you’re working on an application for a movie theater, college campus or theme park, you may want to suggest a model with Magic Protection Glass which can withstand whacking from a hammer or even a baseball bat to protect the investment your clients are making in digital signage against rowdy patrons or students. Three of the five new series include Magic Protection Glass: OHF, OHD & OHE Series. (See chart at bottom). Another feature is Polarized Sunglass Support which ensures a perfect picture regardless of the viewer’s lenses and eliminates the blinding glare on most flat panels.
IP56 Certification is another important feature that can be essential to the longevity of an outdoor unit if directly placed in the elements. As defined in international standard IEC 60529, it classifies the degrees of protection provided against the intrusion of solid objects (including body parts like hands and fingers), dust, accidental contact, and water in electrical enclosures. The standard aims to provide users more detailed information than vague marketing terms such as waterproof. Samsung has IP56 certification on the OHF, OHD and OHE Series outdoor units. (See chart at bottom.)
Depending on the application, some locations may require round-the-clock operation. With Samsung, select outdoor units are rated for 24/7 usage meaning they are engineered to run 24 hours a day, 7 days a week for 5 years to half brightness. This means the display will run a full 5 years without any noticeable degradation in brightness; if used only 24 hours a day 5 days a week, this life span would be extended beyond 5 years, minimizing total cost of ownership. Don’t forget Samsung’s 3-Year On-site manufacturer’s warranty on all professional displays, plus New optional, Protection Plus extended and expedited service options to help you meet the requirements for overnight replacements for more critical installations where down-time is simply NOT an option. Ask your Almo rep for more details.
Speaking of brightness, did you know Samsung’s new 24” compact display, the OM24E can not only take direct sunlight without blacking out the panel like many outdoor units, but it has also been engineered and tested to withstand temperatures of 110 degrees! Plus, the display can now automatically optimize brightness control and increase energy efficiency using the new Auto-Brightness Sensor. This allows the display to automatically reduce brightness to 200 nits or up to 1,500 nits depending on the ambient light which maximizes effectiveness of digital signage in any lighting conditions. In addition, the OM24E also allows users to manage digital signage content wirelessly with built-in Wi-Fi and mobile app support.
Although most applications are a great fit for complete products that are ready-to-hang right out of the box, we realize there are plenty of unique applications where digital signage displays are incorporated into an overall design theme or as part of another structure – Samsung hasn’t left you hanging in this regard. In the OMD Series, Samsung offers two versions to accommodate needs for a fully-enclosed, ‘complete product’ (OMD-W) as well as a KIT version (OMD-K) which can be installed into a more customized enclosure. Both versions can stand up to direct sunlight in a store-front window or out in the elements in a weatherized enclosure (provided by others); both versions now available in 46”, 55” and 75” sizes for maximum design flexibility.
Let us know how we can personally help you on your next outdoor digital signage project and we’ll help confirm the right solution for your specific application.
Here’s a snapshot of the key specs on Samsung’s 2016 Outdoor Lineup: (see www.almoproav.com for full details)
And don’t forget to register for this Friday’s Webinar on Samsung’s High-Bright, Outdoor and Weatherized Displays!
The Great Outdoors: High Bright, Outdoor & Weatherized Displays Defined on Jun 29, 2016 2:00 PM EDT at:
Drive-thru restaurants, theme parks, stadiums, retail window displays – these are all places where specialized displays are a necessity due to the outdoor elements, lighting and more. In this session, learn the differences between these types of displays, when to use them and in what applications. Through an examination of real-world case studies, you’ll explore the essentials for installing these specialty displays and important considerations BEFORE you start to specify a project.
Presented by Jonathan Brawn, Brawn Consulting on behalf of Samsung.