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As digital signage continues to grow in the pro AV space, it’s no secret that one of the biggest trends has been the movement to larger screen sizes with how affordable panels have become. For Samsung, in addition to larger screen sizes it’s their video wall category that continues to tip the scales with record growth. Taking a close-up look at the new, expanded video wall product lineup, the new UD and UE “E” Series Smart Signage Video Wall Solutions in 46” & 55” options and specifically their Color Expert Technology, it should be no surprise that reports show Samsung spends nearly as much on R&D and product development as some of the world’s global technology leaders including companies like Hewlett Packard, Microsoft and others.
Why is Color Calibration Important?
While there are many components that contribute to a successful digital signage installation, video walls can be particularly challenging because of the added complexity involved with having to adjust the luminescence, brightness, color and other settings on multiple displays in order to achieve a uniformity in appearance with the goal of getting the overall array to show the content as it was originally designed/intended without looking patchy or having any color variation between screens. Some examples of color calibration issues include: fonts could appear grey or darkened to the point text may not be easily spotted by a viewer, graphics may appear distorted and unsynchronized because of the time difference of conventional LCD panels’ scanning mechanisms and images can appear choppy, images of select screens within an array may appear tinted or as though they have a cast of color (green, red, blue) over the entire image which can distract the viewer by drawing their attention to the differences or imperfections rather than to the intended content.
Samsung Addresses Calibration Starting Right at the Factory… Why?
Samsung’s new optimal calibration solution provides multistep factory tuning process and uses an Advanced Color Management (ACM) Chipset with 16-bit processing and a 12-bit lookup table (LUT) that provides the highest performance available for image and color processing in our industry. The ACM chipset enables displays to provide extremely crisp, clear images with accurate color, producing nearly perfect uniformity right out of the box which makes Samsung’s video wall displays more tech-friendly and saves considerable labor on the job which can mean higher profitability and/or more competitive video wall proposals for your clients. The enhancements made to the 2015 “E” Series UD/UE product lineup is “dramatically different” and does the majority of the work for you without a color calibration tool, although some folks will likely still want to make some adjustments. The differences with the latest ACM chipset have been said to be 20-30% faster in processing and some of Samsung’s applications engineering level technical teams have described the setup for new video walls taking nearly 70% less time than previous generation product, so the Samsung product will be a great asset for integrators to grow their video wall business in the year(s) ahead. The ability for fine tuning is provided with Samsung’s Color Expert Software for customers who want to customize the color settings beyond the factory calibration settings depending on environmental conditions, content, client preferences, etc. This software is included at no charge and allows for finite adjustments to settings such as local uniformity, gamma and white balance to create engaging and immersive experiences for viewers regardless of the application.
Why has Samsung Become Known for their Video Wall Display Solutions?
Samsung is known for being the premier brand of professional grade displays (as well as consumer) but this is especially true when it comes to video wall displays. These units come standard with a 3-Year on-site, parts and labor warranty with a variety of options available for extended service programs to fit nearly every budget, which can be particularly important in a video wall installation when there’s no time for down-time. If you’ve ever talked with a Samsung employee that has been on a factory tour, you’ve probably heard comments about the impression made on them by the extensive quality control inspections; this factory tuning and calibration is another great example of the Samsung brand standard and their commitment to quality and manufacturing excellence; they strive for perfect product out-of-the-box and the number of units we see coming back as DOA compared to other lines we work with is extremely small in comparison.
A few other highlights include: high durability for longer term usage, clear viewing with vivid colors for exceptional picture quality, and superior panel technology and design result in anti-wrinkling/crumpling panels. The durability of these panels is unmatched; rated for 16 hours a day/7 days a week usage or 24/7 usage at high temperatures, these units are built to last. They even include built-in technology to help prevent image-sticking that can happen when the same image is displayed for a long period of time, especially common in black/white or greyscale content, so this is one less thing you have to worry about especially if the client has not yet determined their content selections at the design and proposal stage, which we know happens more often than not. Finally, Samsung is also known for having the best picture quality in the industry; their displays have very high contrast ratios and the darkest blacks as well as quicker response time for smoother motion viewing. Below are some visual examples to help you see just what we’re talking about and how this technology can make an impact to the picture quality.
Can Almo Help Design Your Next Video Wall Project?
Absolutely! Reach out to us today to help design the right video wall solution for your specific needs. Whether it’s the ultra-narrow bezel (3.5mm edge to edge) or new UD/UE “E” series high-bright versions at 500 or 700 nits, studio/broadcast version or you’re looking for a simple video wall solution without having to add the expense of a separate PC and want to simply play content right from a USB thumb drive, contact your Almo rep today or me personally for assistance with your next video wall system design. Let us help take the guesswork out of your next video wall project, while increasing your margins and providing you with a quality product you can continue building your reputation on. Samsung provides extensive support for Almo partners and is here to help us as we work with you to grow your business. We look forward to hearing your creative video wall ideas!