Anyone who knows me knows that coffee is my life blood. Not sure what I would do without that first cup in the morning that gets my eyes to open all the way, and gets the blood pumping at high octane.
While driving six hours last week to our latest E4 in NJ (http://e4avtour.com/) I had to pull off the thruway to fill up…not just on gas but on coffee. As I pulled up to the drive thru, I was staring at the menu…like staring, staring. Not in confusion of what I was going to order (duh, I know that by heart) but because I totally recognized the beautiful outdoor menu display that was super bright and sharp. It was the 46-inch Samsung OH series high-bright displays. I was sure of it!
After several more coffee and bathroom stops along the way I finally got to my hotel and jumped on line to do some digging. Come to find out there was an article written this past spring about Dunkin running a pilot program at some of their locations with Samsung Outdoor Displays. Check out the article on Samsung’s blog here: https://insights.samsung.com/2017/04/04/dunkin-donuts-serves-up-an-enhanced-customer-experience-with-outdoor-menu-displays/
When you’re amped up on coffee it’s hard to slow down… and the deeper I dug the more fascinated I became at just how impactful outdoor menu boards are. For example, over a five-year period, a QSR with a 10-store pilot can increase profit by almost $1.5 million and reduce costs by over $1 million! That’s a LOT of lattes and donuts!
Get yourself a cuppa joe and download the study by Forrester Consulting on the Total Economic ImpactTM (TEI) of Samsung Outdoor Digital Menu Boards that examined the ROI Quick Service Restaurants experienced when deploying outdoor digital menu-boards in their drive-thru locations.
What’s your go-to fast food fix, and do they have static posters or digital menu boards?