InfoComm 2014 marked the 7th InfoComm show that I have attended as an exhibitor over the last 10 years and each year there seems to be a few themes or specific technologies creating a lot of buzz. As a distributor we have the fortune of providing a very diverse mix of products from many of the industry’s top manufacturers so we play close attention to the current and evolving trends and do our best to represent those in our booth.
This year 4K seemed to be attracting a lot of attention. While it is still early in the game and the lack of mainstream hardware and 4k content is challenging, most feel this will come on strong. Remember when 1080p first surfaced we were in a very similar position, and look at where we are now. With mass market companies like BrightSign introducing 4K media players that retail for under $1000, and large format 4K displays like the 84” we showcased from LG, the evolution of 4K will be accelerated.
Ultra-thin bezel video wall monitors once again had a huge presence at this year’s conference as this category of display continues to grow in popularity. As manufacturers try and outpace each other with thinner and thinner bezels, LG is at the forefront of this battle debuting their new 55LV series video wall display featuring the thinnest bezel currently available in the marketplace measuring 3.5mm combined panel to panel. While bezel width is important LG has not stopped there, offering unique technologies that are true differentiators when it comes to video wall monitors implemented in signage applications. LG’s IPS technology eliminates the common color changes and distortion found with most displays when viewers are not directly in front of the screen. Additionally, IPS removes the blackening defect found in many LCD panels when exposed to direct high ambient light, while the Shine-Out feature is ideal when using video walls in window displays reflecting away the sunlight for the best image quality.
While digital signage is certainly not new anymore, modern technologies continue to surface and evolve around it. I still often ask myself how we sold so many displays prior to the signage craze. Technologies such as 4k and ultra-thin bezel monitors continue to evolve as the signage market grows, as does the need for engaging and interactive content to feed the hungry screens. Repeatedly our customers expressed the need for an outlet to provide digital content for interested clients leading us to introduce Almo Content Creation Services earlier this year. With this new service, Almo’s customers can now round out their hardware and installation services with digital content creation providing a more complete offering.
Our InfoComm 2014 exhibit brought in a record breaking 37,000+ attendees telling me that our industry is going strong, and that dealers are interested in continuing education as well as staying abreast of the latest technologies. During the coming months I will have my eye on 4K and video wall technologies and can’t wait to see what the future brings.