Breaking Down DVLED part 5 – First Things First

Part 4: First Things Frist

Topic: The importance of proper site prep.

I remember working in the garage as a kid with my dad, and it seemed like 80% of the time we were cleaning up and 20% of the time we were actually working on a project. He would always say, “a clean workspace is a safe workspace!”

I didn’t really appreciate that wisdom then, but I do now.

Whether you are hanging and banging a 50-inch LCD display in a conference room or installing and commissioning a 220-inch LED video wall in an auditorium, the same wisdom applies in terms of making sure the site is ready, all the tools for the job are on hand, and the project punch list is ready to execute.

For dvLED displays, the site prep requirements are pretty rigid, and for good reason. I’m going to discuss a few universal requirements that you will run into on almost every dvLED project.

To begin, often times a tech will be scheduled to come onsite to assist with or even perform the installation. They are typically slated to be onsite for a limited window of time. It is the integrators responsibility to ensure that everything is ready for them to jump in and start working when they arrive to the site. Delays could be cause for extending the time required for the tech to be onsite. This usually leads to change orders. And we all know how much our customers dislike those!

Another important site requirement spec that you will undoubtedly run into are power and data requirements. Big walls require more power, and as such, this requires more outlets. AV integrators aren’t electricians, so it’s critical to have the proper spec requirements in advance to provide to the end user. Fortunately, many vendors, such as Absen and others, provide this information via written specs and technical drawings.

voltage-diagram

One of the most important considerations when installing a dvLED video wall is the actual wall surface that it is mounting to. Since dvLED walls are made up of multiple cabinets and modules and are, by nature, designed to be seamless, it is very important to ensure that there are no seams! This is why you will often see requirements for cabinet or marine grade plywood backing. At minimum, BC Sanded One-Side will be required to ensure that the X-axis is completely flat and true. Considering the cost of the video wall, the extra investment in some plywood is a small price to pay to ensure the wall is perfect.

Finally, you need a plan to dispose of all the waste that is left behind. A typical video wall might ship in four or five large wooden crates, with dozens of large cartons and packages enclosed. This can result in a literal mountain of trash. Have a plan to remove this from this site as you go. A cluttered work area is a hazardous work. So as a wise man once said, “a clean workspace is a safe workspace.” Thanks dad…

This concludes my five-part series on Breaking Down DVLED. I hope you have found these articles useful, and I encourage you all to reach out to me directly if you have dvLED projects on the horizon that I can assist you with.
Check out my other installments if you haven’t already:

Part 1: Got Spares?
Topic: The importance of having spares when purchasing / commissioning a DVLED video wall.

Part 2: Cabinets and Modules and Panels, Oh My!!!
Topic: The anatomy of a DVLED video wall.

Part 3: Perfect Pitch
Topic: The importance of selecting the right pixel pitch the first time

Part 4: The First Step in Installing a DVLED Video Wall is Admitting You Need Help
Topic: Commissioning Assistance and Why it’s Important.

Tom Keefe BDM

About the Author

Tom Keefe | CTS, DMC-D-4K, DSCE

Business Development Manager – Brand Specialist

Supported Manufacturers: Absen

Episode 4, Hot Takes with Maz & Wheelz

This Video Series was recorded by Exertis Almo's Business Development Managers: 
Dan Mazurkiewicz, DSCE, and Liz Wheeler, DSCE.

“Hot Takes” with Maz & Wheelz – a video series of conversations about LED technology.

Episode 4 of “Hot Takes” with Maz & Wheelz! This episode with Exertis Almo’s Business Development Managers, Daniel Mazurkiewicz and Liz Wheeler, with ‘hot takes’ from guest Jonathan Brawn, Principal at Brawn Consulting, on Samsung’s WMB Series – Flip Pro All-in-One Digital Flipchart Collaborative Display.

Watch to listen in on their conversation!

Did you find this video helpful? Connect with us and #TeamExertisAlmo over on LinkedIn.

Find more episodes on the Exertis Almo YouTube Channel.

Liz Wheeler

Liz Wheeler | DSCE

Business Development Manager

 

Supported Manufacturers: Samsung Pro (NE, SE, MW)

Dan Mazurkiewicz

Dan Mazurkiewicz | DSCE

Business Development Manager

 

Supported Manufacturers: Samsung Pro (SW, West, NW)

Breaking Down DVLED part 4 – The 1st Step in Installing a DVLED Video Wall is admitting you need help

Part 4: The First Step in Installing a DVLED Video Wall is Admitting You Need Help

Topic: Commissioning Assistance and Why it’s Important.

asking for helpI’m one of those people who always says “no” to any extras when I make a big purchase. I sometimes feel bad for the finance guy at the car dealership, because I know from the onset that he isn’t going to sell me on a single extra service or add-on. It’s a painful ten minutes of me smiling and saying, “That sounds great! No thank you.” If there was a poster child for the adage, “Men never ask for directions,” I’d be it. To be honest, I just feel like I’m capable and I can figure things out for myself. Admittedly, this approach has rendered mixed results at best…

misaligned digital signage contentThis brings me to the topic of this edition of Breaking Down DVLED, The First Step in Installing a DVLED Video Wall is Admitting you Need Help!

If you have been selling DVLED for any length of time, you will be sure to have noticed that vendors are often rigid with their installation requirements. Some require the integrator to complete a certification course, usually onsite and over the course of a couple of days, in order to sell their product. Some even require that their service technicians commission the entire project. At minimum, most vendors require that one of their service technicians or a certified individual be onsite to assist and oversee the installation. This is generally an additional paid service, but there are some instances where the service is included. Finally, a few vendors will waive the requirement to have a branded or certified technician onsite, but will require that an add-on insurance-type fee be paid to cover any damage during installation by the integrator.

To many integrators, all the above can seem unpalatable. My goal here is to educate you on why this type of hands-on service is not only necessary, but more importantly, a critical component to ensuring the project is completed in the most cost-efficient manner. It really just boils down to the concept of, “Time is Money.”

time-is-money

First, let’s clarify what onsite service includes. In most cases, there are two types of service offered for DVLED installation, “guided” and “full service.” Full service is self-explanatory, a full crew handles all aspects of the installation and commissioning of the wall. Service like this can be obtained by working with Exertis Almo Services or, in limited cases, the vendor. Guided, onsite installation support, like what is offered by brands such as Absen and others, consists of a single technician coming onsite to lead the integration. This individual will typically be hands-on in all aspects of the labor side, and perform any necessary programing, setup, and training for the integrators team and the end user. This service guarantees that the job will be completed on-time, and that any potential snags are dealt with expediently. Having a branded technician assist with the installation also provides liability protection to the integrator in the event of any mishaps or product damage that occurs during the project under the umbrella of warranty coverage.

So how does this relate to “Time is Money?” In almost all cases, when having a designated vendor technician onsite, you do not have to expend any of your own human capital on line-items, such as labor or programming. Additionally, an onsite vendor tech will cut hours if not days from the installation time, and the end-user will have a great experience in terms of product training and support from the vendor. This reflects positively on the integrator, thereby promoting repeat business. Finally, a vendor technician will ensure that everything is tested before leaving the job to avoid any unnecessary returns to the jobsite to address anything that was potentially missed during the installation process.

All these benefits, taken together, equate to a world-class level of service, a better customer experience, and fewer headaches—that always cost money—down the road. It is important to remember that a DVLED wall has exponentially more components than a traditional LCD wall and it is far easier to damage LED modules than a prebuilt LCD display. DVLED is also a relatively new technology and most integrators have not yet established the learning curve benefits that come with repeated commissioning. By having a trained and qualified vendor onsite, the integrators team essentially receives free, hands-on training that can be applied to future projects.

installation team

In summary, whether you are a consummate skeptic like me and always say “no” to offers for additional assistance or are simply someone who is confident in their abilities based on experience, the benefits of accepting qualified help for DVLED installations is not only necessary, but essential to maximizing your bottom line.

That’s all for now. Stay tuned for my next installment of Breaking Down DVLED:

Part 5: First Things First
Topic: The importance of proper site prep and conducting a proper site survey

Check out my other installments if you haven’t already:

Part 1: Got Spares?
Topic: The importance of having spares when purchasing / commissioning a DVLED video wall.

Part 2: Cabinets and Modules and Panels, Oh My!!!
Topic: The anatomy of a DVLED video wall.

Part 3: Perfect Pitch
Topic: The importance of selecting the right pixel pitch the first time

Tom Keefe BDM

About the Author

Tom Keefe

Business Development Manager

Supported Manufacturers: Absen

All About DVLED Mounts with Peerless-AV’s Megan Zeller

Exertis Almo’s Pro AV Podcast with Peerless-AV

In this episode of Exertis Almo’s Pro AV Podcast, we sat down with Megan Zeller, Sr Director Business Development at Peerless-AV, to discuss the company’s history, bespoke mount production, and what you need to know about installing mounts for digital signage…including Direct View LED,  like this stunning dvLED video wall in Las Vegas.

Contact Exertis Almo for product info, inventory availability, or to start a quote.

Enjoy this video content? Check out the Exertis Almo YouTube channel for more.

Breaking Down DVLED part 3 – Perfect Pitch

Part 3: Perfect Pitch

Topic: The importance of selecting the right pixel pitch the first time.

During my college years, I worked on a deck building crew during the summers. My boss was a battle-hardened old carpenter who often muttered, “Measure twice and cut once. We didn’t bring the board stretcher today.” This adage is as true in commissioning AV systems as it is in carpentry.

Let’s be honest, Indoor DVLED walls are expensive. And they should be!!! The visual experience is second to none, and it’s not close. Companies are concerned with getting their brand image and messaging across clearly and impactfully, and DVLED walls deliver. Assuming, of course, that the right product is selected.

If a client is dropping six figures on a DVLED display, it is critical that the integrator gets it right the first time. Putting up video walls is labor intensive enough. The notion of ever having to take a wall down because the customer was dissatisfied with the end result would be disastrous. And really, when it comes to DVLED, the only conceivable reason a client would be disappointed would be due to selecting a pixel pitch that was too large for the application.

customer communication

In the world of LCD displays or modern-day TV’s, most end users are primarily concerned with size and resolution. For example, a high definition (1080p) image will look the same—relatively speaking—regardless of image size, on a conventional LCD display from any reasonable viewing distance. The pixel density is so…um…dense…that any perceived “pixelization” will be negligible to the average human eye.

My friends, this is not so with DVLED. If you remember from my previous blog, Cabinets and Modules and Panels, Oh My, I described how DVLED pixels can be thought of as a grid of dots that make up an image. Think, Paint by Numbers. The more dots you jam into the same relative space, the clearer the image. Additionally, the closer you are to the display, the easier it will be to see the grid-lines. So, this would lead to reason that in order to produce a good DVLED image, you need the right amount of dots, in the right amount of physical space, that are viewed from the right distance.

pixel pitch vs resolution

Thus, I present to you the most important spec of all, when selecting a DVLED wall, the Pixel Pitch. Expressed in numerical values such as 0.7, 0.9, 1.2, 1.5, 1.9. 2.5, 3.7, 4.0 and so on, the pixel pitch indicates the center-to-center distance in millimeters of one pixel to the next. The smaller the number, the closer together the pixels are.

Now, I know we all love using handy math equations and standards in the AV industry, but unfortunately, selecting the right pixel pitch is a bit of an art. The most popular and generally accepted “standard” that is thrown around is Distance / 10. This means that to select the right pixel pitch, you need to take the distance in feet of the closest viewer and divide by 10. The quotient (aka. answer), should get you in the neighborhood of what an appropriate pixel pitch selection would be. For example, if the closest viewer is 10ft away from the display then the appropriate pixel pitch would be 1.0. Similarly, if the closest viewer was 25ft away the best pixel pitch would be 2.5.

viewing distance

Beyond this simple calculation, we need to go a little bit further and consider other factors like intended use, the type of content and the specific needs of the audience or viewer. In cases like retail or entertainment, where full motion video and large print will be the primary content and the average viewing distance and viewing range are very wide, pixelization is probably less of an issue. In an executive board room of a financial firm that will be using the wall to display smaller text, numbers and data or in critical medical imaging scenarios, it would be wise to opt for a pixel pitch that is perhaps a little smaller than the standard quotient.

Finally, let’s talk about cost. The smaller or “finer” the pixel pitch, the higher the cost. This means that a 220-inch video wall with a 2.5 pixel pitch could very easily end up costing more than twice that of a 3.7 pixel pitch of the same size. Similarly, depending on the type and quality of LED’s being used, a P1.0 could easily be two, three or even four times the cost of a P2.5 wall of the same relative size.

I’ve been around this game for a while, and I know we operate in a competitive landscape. It is sometimes tempting or even necessary to fit the solution into the budget. However, with DVLED walls, the repercussions of selecting a pixel pitch that is too large to fit into a customer’s budget could be dire. So, take heed. Or better yet, call me, and make sure you select the right pixel pitch the first time.

That’s all for now. Stay tuned for my next installment of Breaking Down DVLED:

Part 4: The First Step in Installing a DVLED Video Wall is Admitting you Need Help
Topic: Commissioning Assistance and why it’s important

Part 5: First Things First
Topic: The importance of proper site prep and conducting a proper site survey

Check out my other installments if you haven’t already:

Part 1: Got Spares?
Topic: The importance of having spares when purchasing / commissioning a DVLED video wall.

Part 2: Cabinets and Modules and Panels, Oh My!!!
Topic: The anatomy of a DVLED video wall.

Tom Keefe BDM

About the Author

Tom Keefe

Business Development Manager

Supported Manufacturers: Absen

Breaking Down DVLED part 2 – Cabinets & Modules & Panels, Oh My!!!

Part 2: Cabinets and Modules and Panels, Oh My!!!

Topic: The anatomy of a DVLED video wall.

I didn’t sell DVLED video walls for a long time because I didn’t understand how to talk to customers about it.

My first formal training on DVLED was well over 10 years ago. What I remember most is how utterly confused I was walking away. It was a brand-new technology that was very expensive and promised to be the next wave in display technology. My expertise up to that point rested squarely within the confines of projectors and large flat panel LCD displays (LFD). I was comfortable in that world. I felt safe there! I certainly didn’t have the time to learn about a new technology that had hardly gotten off the ground floor.

Fast-forward to 2023 and DVLED is now KING of large format. If I’m not offering DLVED, I’m going to be left in the dust by my competition, and so are you! The good news is that DVLED is quite simple once you grasp a few simple concepts.

Whether you are a grizzled industry vet or a bright green newbie to the AV industry, my goal is to attempt to simplify the anatomy of a DVLED video wall and, hopefully, have you walk away with enough knowledge and tools to be semi-dangerous. If not dangerous, you should at least be able to carry a conversation with a prospective customer that is in the market for one of these exciting new video walls.

So, what is DVLED and how is it different?

Let’s start with the name! DVLED stands for Direct View Light Emitting Diode. You can google light emitting diode for technical information if you wish. For the purposes of this discussion, an LED is a tiny dot that lights up red, green ,and blue. When you put hundreds of thousands or millions of them together, they make a great, big, bright, colorful image.

direct view LED illustation

What is a Pixel Pitch?

In the world of projectors and LFD’s, we talk a lot about resolution (720p, 1080p, 4K, UXGA, etc.). From 30,000 feet, this tells us a lot about how well defined our picture will be. Basically, the higher the resolution, the more dots or “pixels” that make up the image. The more dots you have in the same relative area, the better the picture.

Pixel Pitch indicates how close together the dots will be. For example, an LED wall with a pixel pitch of 10 means there will be 10mm from center-to-center from one dot to the next. A pixel pitch of 2.5 is 2.5mm between dots and so on. As of this moment in 2023, many DVLED manufacturers are offering pixel pitches as “fine” as 0.7mm. To give you a point of reference, a 100 inch, 4K traditional LCD TV will give you an approximate pixel pitch of .45mm.

But I digress. The title of this blog is Modules and Cabinets and Panels, Oh My!!! So, what are these three things? Here is a simple formula to help:

Modules + Cabinet = Panel

Modules are the square or rectangular sections of LED’s that make up the picture and are generally affixed to the face of the cabinet with magnets. The cabinet is the square or rectangular chassis that houses the electronics and provides structure to the wall. Each panel (modules + cabinet) is like a big, expensive Lego. The cabinet is the base-plate and the modules are the bricks. They can be linked together to form any size or shape. Just add your imagination and some modern video scaling technology.

I sincerely hope this has information has helped you to understand the basic makeup of a DVLED video wall. Exertis-Almo offers a wide range of DVLED brands and I am the Business Development Manager for Absen USA, a world-class, leading manufacturer of DVLED video walls that has solutions for virtually any application. Feel free to drop me a note on LinkedIn or come out to see us at one of our upcoming E4 shows.

That’s all for now. Stay tuned for my next installment of Breaking Down DVLED:

Part 3: Perfect Pitch
Topic: The importance of selecting the right pixel pitch the first time

Part 4: The First Step in Installing a DVLED Video Wall is Admitting you Need Help
Topic: Commissioning Assistance and why it’s important

Part 5: First Things First
Topic: The importance of proper site prep and conducting a proper site survey

Check out my first installment if you haven’t already:

Part 1: Got Spares?
Topic: The importance of having spares when purchasing / commissioning a DVLED video wall.

Tom Keefe BDM

About the Author

Tom Keefe

Business Development Manager

Supported Manufacturers: Absen

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