On December 1st of this year (2015), all restaurants with 20 or more locations will be required to provide consumers with “clear and consistent nutrition information in a direct and accessible manner for the foods they eat and buy for their families.” This ruling by the FDA is in compliance with the Affordable Healthcare Act (ACA) that passed in 2010.
This presents AV Integrators and Sign Companies a golden opportunity to upgrade eating establishments to digital signage – the simplest way can you imagine to display this information accurately and dynamically to customers. With ingredients and menus constantly changing, the cost of printing (and reprinting) documents and signs can become exorbitant. But, with digital signage, each time there is a change to the menu it takes only a few minutes in the CMS (Content Management System) to update the information – and if the restaurant owner does it, at no cost! With the prices of LCD monitors at all-time lows, the cost of upgrading to digital signage is very easy to afford.
The statistics show that a fast food restaurant will amortize the cost of the digital signage between six and eighteen months. Even more exciting is that sales increase as much as twelve and a half percent when restaurants convert to digital signage. This can be done with signs behind the counter or a touch sign that engages the customer during their experience.
The new ruling by the FDA also applies to vending machines, which will now require some imaginative new ways to display nutrient data on the glass door of the machines. Once again the only limitation is your imagination.
So, the next time you are considering the amount of calories or carbohydrates in that pastry let it be a reminder to call on these eating establishments – they have a deadline!