With the holiday season fast approaching I can’t help but think of all the fun involved in trekking out to the local mall or outlets, battling for a parking spot and dealing with the crowds of stressed out holiday shoppers. In actuality it is truly one of my favorite times of the year. Now if you are like me, working in the AV industry you can’t help notice the technology all around us even when you are on not on the clock and your significant other is likely sick of you commenting on just about every public AV installation you come across in your travels.
After all, public spaces like shopping malls, outlet centers, transportation hubs, and stadiums attract a lot of people and are the perfect areas for digital messaging; however these types of environments can be harsh for electronics. Brightly lit areas from the sun can make digital screens very hard to view, moisture from rain and snow can damage electronics, as well as exposure to extreme hot and cold temperatures, and let’s not leave out the natural human tendency to touch things, which can lead to physical damage of installed equipment. As the demand for AV in public and outdoor applications has increased, integrators have been looking for more options to offer to their customers.
Earlier this year, LG entered into a joint venture agreement with MRI (Manufacturing Resources International) and formed a new, independent company, called LG-MRI combining the technical advances and patented innovation of MRI’s popular BoldVU® Outdoor LCD Display products with the global strength of LG’s established sales and services offices. Unlike solutions that utilize a traditional display, with an enclosure, thermal management, a media player or PC, or a stand-alone outdoor display, the LG-MRI units are engineered from the ground up with the end application in mind.
BoldVu® units feature an industry leading 2500 nit brightness for 10 years, and can operate in temperatures between -40 and 122 degrees Fahrenheit. Their IP54 rating provides complete protection from rain, dust, and dirt and a 13.5mm safety glass cover is ballistic resistant. A sophisticated monitoring system continually looks after over 200 internal hardware and operating parameters to warn of any potential performance or hardware issues, and if service is needed these units can be serviced in their mounted position so you don’t have to worry about uninstalling the display.
We at Almo quickly saw the value in these products and welcomed the opportunity to add them to our product portfolio in order to provide more value to our reseller partners. So the next time your client is looking for this type of solution, remember that you have this new option to bring to the table. Additional information can be found at www.lg-mri.com. Happy Holidays!