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Think Outdoors!

September 21, 2020 By Jonathan Brawn Leave a Comment

When we typically consider pro AV systems design and integration, we immediately think indoors. Truth is, most of us do nearly all our projects inside the confines of buildings, with walls and ceilings. Boardrooms, conference rooms, huddle spaces, and auditoriums are just a few of the things we all do so well… but wouldn’t it be great if we could expand our horizons (and those of our customers)? Well now we can, and it’s time to start thinking outdoors!

There are a ton of available spaces, that today are more important than ever. Let’s say there is a patio or deck area that literally begs for a display. How about along the path beside a building? Outside the entranceway? Considering the unfortunate situation we find ourselves in thanks to COVID, our industry is now tasked with creating new outdoor areas… that not only had not been previously thought of, but now must be. This will be part of our “new normal”. Keep in mind that today outdoor spaces are more universally preferred in many areas around the country due to restrictions, comfort of guests, etc. Lump this under addressing health and safety concerns while delivering an outdoor visual experience that keeps people safe. Think opportunities!

Those of you who design projects will probably think about the obstacles before anything else. There is heat and moisture. There is bright sunlight, reflections on the screen, and the resulting poor image quality. Therefore, you think it just won’t work and can’t give the end results you get inside. Worry not because Samsung and their new Terrace Pro TV comes to the rescue.

This is one of those cases where we examine the Terrace Pro TV and see how the features really do become tangible benefits. Nothing matters if the display will not withstand the environment. Rain or shine, you can enjoy year-round outdoor entertainment with an IP55 rating that assures protection from water and dust. Check the first requirements box.

The next concern should be image quality. If the image is inadequate or inferior, then the dollars spent are wasted. Nobody will even look at the display let alone enjoy it. This issue is addressed via the QLED 4K panel and over 2,000 nits of brightness. For the techies among you the QLED is a Samsung adaptation of Quantum Dot backlight technology but optimized to deliver what Samsung states as 100% Color Volume for a billion shades of brilliant color, without washing out in extreme brightness. By the way contrast is enhanced via direct full array backlighting system providing fine control of the lighting zones behind the screen. HDR10+ adjusts color and contrast scene-by-scene for a dynamic and immersive viewing experience. This ultimately means that Samsung has brought their top-notch home theater display technology into a commercial model, and an outdoor one at that. Will the display be noticed and appreciated? You bet and the adaptive picture capability optimizes picture settings based on surrounding lighting conditions. Check the second requirements box.

It doesn’t stop at IP ratings for outdoor use and stellar picture quality. This is also a Business TV, like Samsung’s previously launched BET-H series. These were intended to offer carefully vetted apps like Youtube, and integrate digital signage through the included Business TV App. It will hold the customer’s hand through choosing a pre-built template, entering their own content, and publishing them for an easy signage experience. Other features are turned into benefits that integrators can provide for their clients. The multi view feature lets them watch TV while displaying signage content from the App.

Remote control and connectivity are not an afterthought. There is Wi-Fi and Bluetooth. The wireless remote control is even IP56 rated to stands up to water and dust. Thinking about the ease of installation, the Terrace has HD Base-T already built-in, for one cable, clutter free connectivity to external devices. Simply plug in the included cable and you are good to go! Its built-in media bay provides additional support for media sticks and protection from water and dust. Samsung is also offering a (consumer) outdoor soundbar matched to the Terrace and Terrace Pro TV models to provide local audio.

What the Terrace Pro TV allows the user is an indoor viewing experience outdoors without a lot of cost and complexity. This gives the integrator the opportunity to tell clients a new story and one that they have not heard. You can extol the lengthy list of features but punctuate those with tangible benefits. If the objective is a project that visually stands out and becomes an experience, the Terrace Pro TV should be at the top of your considerations. 

Samsung Goes All-In on Digital Signage

July 27, 2018 By Mike Casey Leave a Comment

  I learned something new this year at InfoComm: I have no future as a professional gambler. While true, that’s not really it. What I REALLY learned was that LED may soon take over the world of digital advertising. There were probably more digital signage dis read more

Checking Boxes

May 4, 2018 By Todd Heberlein

  A digital signage content management software that ✓ all the boxes. Clients looking for a digital signage solution often have very similar feature sets that they are seeking. In the past, there were some features that our solutions could not provide, so the clien read more

Samsung Transforms the Modern Meeting with New Interactive Digital Flip Chart

January 29, 2018 By Guest Blogger Leave a Comment

At CES 2018, Samsung Flip shows how ideas can be instantaneously shared across devices and how multiple people can contribute, widen and build on ideas in real-time.   Samsung Electronics Co., Ltd. will offer CES 2018 attendees a first look into its vision for a “W read more

Did You Experience the Samsung Showcase Experience?

November 29, 2017 By Liz Wheeler 13 Comments

Interview with Shari Sentlowitz  Senior Manager New Product Launch Samsung Business   On October 3, Almo Pro A/V hosted its final E4 AV Tour of the year in Irvine, CA.  It was a great location to wrap up our year-long traveling training and networking event, which read more

Connected Pop-Up Retail Initiative Targets Smarter Customer Experience

October 23, 2017 By Guest Blogger Leave a Comment

Evidence of the disruptive power of pop-up retail is rapidly emerging. Take for instance, the recent announcement by WPP agencies Barrows and VML, who have teamed up with Samsung, to develop what is being described as the next generation of Connected Pop-Up stores. The read more

Happy National Coffee Day

September 29, 2017 By Liz Wheeler 1 Comment

I LOVE coffee!

 

Anyone who knows me knows that coffee is my life blood. Not sure what I would do without that first cup in the morning that gets my eyes to open all the way, and gets the blood pumping at high octane.

 

While driving six hours last week to our latest E4 in NJ (http://e4avtour.com/) I had to pull off the thruway to fill up…not just on gas but on coffee. As I pulled up to the drive thru, I was staring at the menu…like staring, staring.  Not in confusion of what I was going to order (duh, I know that by heart) but because I totally recognized the beautiful outdoor menu display that was super bright and sharp. It was the 46-inch Samsung OH series high-bright displays. I was sure of it!

After several more coffee and bathroom stops along the way I finally got to my hotel and jumped on line to do some digging. Come to find out there was an article written this past spring about Dunkin running a pilot program at some of their locations with Samsung Outdoor Displays.  Check out the article on Samsung’s blog here:  https://insights.samsung.com/2017/04/04/dunkin-donuts-serves-up-an-enhanced-customer-experience-with-outdoor-menu-displays/

When you’re amped up on coffee it’s hard to slow down…  and the deeper I dug the more fascinated I became at just how impactful outdoor menu boards are.  For example, over a five-year period, a QSR with a 10-store pilot can increase profit by almost $1.5 million and reduce costs by over $1 million!  That’s a LOT of lattes and donuts!

An in-depth study on ROI with Outdoor Displays in QSRs

Get yourself a cuppa joe and download the study by Forrester Consulting on the Total Economic ImpactTM (TEI) of Samsung Outdoor Digital Menu Boards that examined the ROI Quick Service Restaurants experienced when deploying outdoor digital menu-boards in their drive-thru locations.

What’s your go-to fast food fix, and do they have static posters or digital menu boards?

 

5 Part Series: 5 Ways the Hospitality Market is Evolving (2 of 5)

September 18, 2017 By Apryl Lamberti Leave a Comment

TECHNOLOGY DRIVEN. Hoteliers are constantly challenged to keep up with the rapid pace of technology advancements and with the majority of U.S. hotels still running on coax infrastructures, most properties are still playing catch-up with the replacements of first generat read more

My Take on Samsung’s The Frame… The Most Beautiful TV You’ve Never Seen

September 15, 2017 By Maureen Mead 1 Comment

Last week I was at CEDIA expo in San Diego and I got a firsthand look at the 2017 product of the year, The Frame.   Does it live up the hype? You bet it does.   Don’t worry if you missed it.  You can check it out for yourself at the www.e4avtour.com. What impressed me w read more

5 Part Series: 5 Ways the Hospitality Market is Evolving

September 6, 2017 By Apryl Lamberti Leave a Comment

SIZE MATTERS. The United States hotel market is made up of 4 million hotel rooms and the typical life span of guest room televisions ranges between 5-7 years according to recent studies.       Going back just a few years, the most popular size for guest r read more

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Digital Signage Information

The Digital Signage Federation defines Digital Signage as a network of digital displays that is centrally managed and addressable for targeted information, entertainment, merchandising and advertising. Now Digital Signage means different things to different people. It could be a digital display at a supermarket checkout line showing information about products and promotions; it could be a television in your local deli or pizzeria showing live programming and advertising for businesses in the area; it could be a welcome sign with the day’s events in a hotel lobby; along with a nearly unlimited number of other purposes. Here at Almo Pro A/V we are experts in all areas of Digital Signage. We would be happy to help you with any of your Digital Signage needs. Want to know more about Digital Signage? On this page we have a collection of our blogs all around the topic of digital signage.

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