I had one happy visitor at my home last month. My dear friend Blair lives in Nova Scotia, on the Southeastern tip of Canada… up near Maine. He came for a long overdue visit, and I’m sure at the time there wasn’t a happier Canadian anywhere in the Lower 48. Plenty of th read more
I couldn’t wait for my TV to die. Crazy, right? Read on and I’ll explain.
More than half the TVs installed in outdoor spaces are engineered for indoor use. And I was like most people. Why would I spend more on an outdoor rated display when I could get something for less than half the price? If it dies I can run out and pick up a newer model and throw it up on the wall without much down time. And when my first display died I did just that. I found an old plasma in the house and hung it up outside. Eventually, as expected, its performance began to decline.
“Die, you imperfect plasma, just DIE!” I muttered to myself in the fall. Here’s a snapshot of its demise, notice the upper right hand corner image fade. It was only a matter of time!
(Full disclosure, Brian Rhatigan, my coworker and display expert tells me this isn’t a typical symptom of aging displays, and probably has more to do with the source. But that doesn’t work with my story. Read his blog here.)
Cut to earlier this month. A recent Polar Vortex had 75% of the country experiencing below freezing temperatures. I was in chilly, snowy Chicago (my hat is off to those of you who can handle that!) and I couldn’t wait to get home to my beloved South Florida, the 85°+ December weather and watching the Miami Dolphins claw and fight their way to their first winning season since 2008 in my outdoor football paradise.
Flag on the Play!
It’s a Saturday night prime-time Dolphins v. Jets showdown in New York. December football in-conference rivalry at its finest! The bevvies were ice cold, the sausage dip was made, and the propane tank was full. I was ready! But I was unprepared for a dead display. It was a football fail, to put it mildly. Yes, I’d wished ill-will upon my clunky old plasma, but the timing was terrible! I’d wanted to brag to my northern neighbors! (Karma much?) We watched the Dolphins trounce the Jets, 34-13 in the living room on the couch. Booooo!
Can this be corrected in the second half?
Earlier this fall SunBrite TV introduced their new Veranda Series 4K UHD outdoor displays for full-shade outdoor spaces. These beauties are up to 30% brighter than typical indoor TVs, and they’re weather proof! And while that was always a major selling point for buying an outdoor display for outside, now… NOW they’re affordable!
If there’s such a thing as a spirit animal, mine is an iguana. (OK, spirit reptile). Not glamorous, cuddly or even cute. What we have in common, according to Wikipedia is that we thrive only in temperatures between 79-95°F. This makes South Florida the perfect place for me to live. And ideal for outdoor winter TV watching.
You can’t keep a true Dolphins fan down for long. My Veranda is on a truck headed to South Florida. Just in time for college bowl games and the NFL playoffs… I’m holding out hope that my Dolphins are still standing by mid-January! Stay tuned for Part II, as I turn my Football Fail into Veranda Victory!
Do you have an outdoor setup you LOVE? Share a picture in the comments, I’d love to see what you’ve got!
I just returned from a much needed vacation in Puerto Rico at the Wyndham Rio Mar resort. This property recently completed a $500M addition of Wyndham vacation condos in partnership with his royal beach-iness and head Parrot, Jimmy Buffet. The Margaritaville themed portion of the resort was impressive and had that cool Buffet laid-back vibe. As a marketer, I’m amazed at how this artist, who hasn’t had a record on the charts in the last couple of decades (save collaborations Zac Brown and Alan Jackson), has managed to become a global brand commanding licensing agreements from everything to restaurants, merchandising and now resorts.
The outdoor cabana with swim up pool was the centerpieces of the resort, appropriately named Margaritaville. You even got your own mondo margarita cup shaped like, you guessed it, a blender!
Hanging above the bar was a gorgeous installation of SunBriteTV’s, made to withstand the heat, humidity, wind and sand rolling off the beach just a few feet away. Trust me when I say it’s humid down there and the TV’s looked fantastic. Note that the clock on the wall is always on 5 o’clock.
We just had training from the very smart folks at SunBriteTV who reiterated that there are very real safety concerns with putting consumer TV’s outside. Forget about there being no warranty, or that the picture will be terrible in a matter of months, or that you can’t view those TV’s in direct sunlight. If you are working with a restaurant owner who wants to go on the cheap with his outdoor TV’s, tell him to call his insurance company and get a rider for electrocution for TV’s that aren’t UL certified for outdoor use. Maybe that will get him thinking. Business owners need peace of mind that their customers will be safe and happy. Use SunBriteTV and you can chill and go to your happy place – kind of like this…