Are you struggling to gain customer attention and loyalty through your media investments and digital signage solutions? Every day, digital signage is a part of our lives. Whether you are viewing a menu board at your favorite restaurant, checking your flight status at an international airport, or even using social media, digital signage is all around us. So, how do we help our customers take logical steps to keep their business expanding?
Signage Options are Growing
More and more businesses are using digital signage for interactive solutions, forms of communication, wayfinding, and more. The possibilities are endless. When you are helping your customers choose a solution for their business, it is important to understand the many digital signage capability options, and what the industry has to offer.
Considerations for Helping Customers Choose the Right Solution
So, how do we help our customers understand solution options while advising them on a solution that will serve their long-term goals in a constantly changing industry? And even before we start a “technical” conversation, what questions do we ask to help guide our customers into a digital signage mindset?
The Visuals
Think about the advantages of being able to show pictures, being dynamic, getting the customer, employee, student, or retailer interested through graphics – it just makes sense.
Branding & Advertising
Not only does digital signage provide a solution for visually enhanced communication, but it can also bring in advertising revenue “It is not just a sign.” The signage becomes a strong advertising vehicle that can be updated with new content over time as messaging needs to change.
Target Markets
As technology has developed and display solutions evolve within the Pro AV market, there are multiple markets demanding it, such as schools, churches, retail stores, community banks, medical campuses, and more. Almost any target market can utilize signage. As Pro AV trusted advisors, it is our job to help qualify the customer and guide them to think outside of the box.
Environment | Interaction
What type of premises?
Are there waiting areas?
Do you know the regulations for outward-facing displays?
How far away will the audience or end customer be?
Should the signage only display content?
Do we want the customer to interact with the equipment?
The Technical Aspects
Are the premises equipped with a wireless network?
What type of equipment will be the most adapted to the needs? (Transactional terminal, kiosk, tablet, etc.)
Nature of the premises? (Leisure, HOW, EDU, health, shopping, business, work, etc.)
Content | Content Management
Do your clients have the resources to take care of content creation?
Can and will they manage their own content?
What resources are available?
Should or can the end customer interact with the content?
Exertis Almo is Here to Help You Help Your Customers
Depending on the answers to these questions, you will be able to offer your clients suitable solutions among the possible devices. Exertis Almo is the nation’s largest professional audiovisual distributor with forward-thinking product integration, training, managed services, and technical support providing customers the full distribution experience on a local and personal level. We have Business Development Managers to help you with digital signage solutions such as outdoor, dvLED, custom OLED, Conference Room Solutions, Commercial TVs, services, and more. We will help you open doors to new opportunities for your customers, with full solution sales, at a competitive price, with hands on assistance.
Contact Exertis Almo for product info, inventory availability, or to start a quote.
Going back to work is a perfect time for organizations to embrace technologies and solutions like digital signage to improve communication and employee engagement. They may have no idea how, but do know that they need to improve how their employees interact with the business in an ever changing environment. Others may know exactly what they want to do, but they need some guidance as to how to bring their vision to fruition. In both scenarios, it is important that we take everything into consideration.
“Digital signage has come into its own, as lock down has begun to ease in some areas, but the next challenge is how to extend the use of these solutions as the masses return to work”, says Shaun Oxenham, CEO at MediaStar Systems. Digital signage can be found in numerous public spaces. And the businesses that house these spaces are prone to “head back to work” at some point in time. Public spaces, highway signage, offices, museums, stadiums, retail stores, hotels, restaurants, educational institutions are all familiar with the benefits of signage. Using digital signage is a great way to attract customers and gain the attention of the masses. People are more likely to pay attention if you are displaying promotions, sharing business information or instructions. Digital signage is not only meant to digitally promote sales, or share social media. Digital Signage is meant to create an experience and should be entertaining.
2020 has been a year of challenges, yet we have and need the ability to adapt. Employers have had to make endless changes. As we move into 2021, employers from all verticals are beginning to contemplate a back to work plan. Not only will that transition plan need to keep their employees and customers safe, they need to entice customers to return to face to face engagement. In addition, businesses need to be able to effectively communicate between remote employees and employees who are able safely engage on site.
LG Technologies offers numerous solutions for endless digital signage needs. Take a look at the UH5F Series by LG. The LG UHD Signage offers sizes ranging from 55” to 98” in size. It has cutting edge technology and its brightness captures an audience. This solution has versatility and can be used as a meeting room solution or in a retail environment. It boasts Ultra HD resolution and wide angle viewing with IPS technology.
Many new products have been developed during the course of the recent pandemic. But what cannot be forgotten is communication with employees and customers. I would not call it a silver lining but an opportunity instead, in that the pandemic has elevated the digital workplace from a “nice to have” to a “must have” status. Reach out to your sales rep at ALMO PRO AV so they can work with you and ensure that you have the right technologies to help you deliver the right products to fulfil the needs of your customers.
Corinne Furmanek – O’Rawe, DSCE Business Development Manager
It’s only fitting that the world’s largest shopping mall should have the world’s largest LG OLED video wall.
The mall is the Dubai Mall, the city’s shining landmark. Home to 1200 shops, the multi-million-dollar mall contains the area of 50 football fields filled with rows upon rows of opulent spaces and stores.
The Dubai Mall also hosts the world’s largest acrylic panel aquarium, the Dubai Aquarium and Underwater Zoo, which is 107.8 ft. wide x 27.2 ft. high x 29.5 in. thick, and weighs 245 tons.
Sitting atop the aquarium is the world’s largest LG OLED video wall, and it has officially received three Guinness World Record titles. Thanks to the partnership with LG, the screen has set the record for being the world’s largest high definition video wall, the world’s largest OLED screen, and the world’s highest resolution video wall.
The LG OLED video wall has 820 ultra-thin 55-inch panels and 1.7 billion pixels that emit their own light; no backlighting required. Taking advantage of LG OLED’s flexibility, the mammoth video wall is also beautifully curved, mimicking the curve of the aquarium below it.
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