It’s no secret that BrightSign has the lion share of the solid state digital media player market and are now found in digital signage applications that span practically all verticals. Their combination of aggressively priced hardware with a simple to use free software application makes for a very attractive offering, however for large enterprise wide installations that in some cases require additional functionality not offered in BrightSign, users were for the most part relegated to using one of the many available CMS packages and more expensive PC based hardware that requires ongoing maintenance and attention to keep it patched and up to date.
This past summer at InfoComm Tightrope Media Systems announced the integration of their Carousel digital signage platform with the BrightSign XD hardware. This match allows users of Carousel the option of using a less expensive hardware option, which also provides a more energy efficient and reliable platform being that the BrightSign units are essentially hard appliances specifically designed to continuously playback digital content with little to no maintenance required.
Carousel builds on the quality of BrightSign with features like powerful template creation tools, advanced user roles & permissions, emergency notifications, a web-based interface, and data integration allowing the import of dynamic content from Facebook, Twitter, blogs, and calendars. I’m glad to see that Tightrope Media Systems who already had a leading digital signage software with Carousel has realized the potential of the BrightSign hardware. This is a case where the whole is greater than the sum of its parts.