Video walls reach into a diverse realm of markets that include retail, stadiums, arenas, theme parks, museums, galleries, casinos, hotels, shopping malls, houses of worship, transportation hubs, command and control centers, convention centers and theaters,… just to name a few. Each different application has its own message to bring to these venues and their target audiences. Whether it’s to enhance the entertainment experience, engage the customer, or to provide information in a more effective manner, you can accomplish that with more impact using a visually stunning video wall system.
Today, venues and attractions are faced with the challenges of attracting more visitors and exploring new revenue streams. In our fast-paced digital world, passive audiences are a thing of the past: people want to take part in the experience and participate actively. It’s especially important to engage visitors from the moment they walk through the door. A video wall makes an immediate and unforgettable impression that can entertain audiences with a rich and rewarding experience, or educate and stimulate visitors. Let’s take a deeper look into the benefits that video wall products offer some different markets to help get their specific messages across.
Businesses need to grab the attention and focus of their customers. With smartphones, tablets, and other mobile devices competing for their attention, it is crucial to make a strong first impression. Video walls can give businesses the visual presence they need, as they are remarkably effective and versatile. Companies can use them as a marketing focal point, a message center, or higher profile advertisement. Video walls can display any digital data that a business wants to share with its employees, partners, clients, and prospective customers. With spectacular video detail and digital content, video walls can drive companies toward their business objectives and goals.
Visualization is a key element in bringing the ultimate fan experience to life in any modern sports venue. Sports fans want to have an all-encompassing entertainment experience, before, during and after the game. Today, a ticketholder for a sports event expects state-of-the-art LED displays, digital signage and massive video walls featuring HD video content that inform and entertain them at any moment while bringing action and excitement. These venues can be turned into a site that serves many purposes and truly engages the fans through the use of a video wall system.
Various technologies are transforming theme parks and amusement parks into larger-than -life experiences that leave a lasting impression on visitors. People are no longer content to be on the sidelines – they want to be personally involved through captivating interactive experiences. In fact, the entire theme park experience can be made interactive and personalized from start to finish. As your entrance and exit provides your audience’s first and last impressions, it’s crucial to make the right impression there. The same is true for the lines at theme park attractions: if people are having fun while they’re waiting, frustration is reduced and you can build up excitement for the attraction itself. Flexible and reliable video wall solutions can create a unique and personal amusement park experience, driving audiences to return, over and over again.
We have seen a few examples of how video wall systems are utilized by transforming the way businesses deliver their messages and captivate their audience. With all of the different markets and methods of conveying a message with a video wall, how do we differentiate between all of the options available? Display manufacturers are continuously competing in the race to slimmer bezels, higher brightness, easier installation and higher reliability. Fortunately, LG Commercial Display has made the decision a little easier by revolutionizing the industry with cutting-edge advancements and innovation in the form of Project Clover. Clover, introduced by LG at InfoComm 2015, is currently the industry leader in narrow bezel video wall technology; providing less than 2mm bezel-to-bezel (1.8mm). Consequently, image gap is reduced and viewing experience is enhanced tremendously.
LG’s Clover is not only the slimmest bezel-to-bezel video wall system, it also offers best in class viewing with its IPS (in-plane switching) technology. This technology brings ultra-wide viewing angles (178°), less blackening defect and less color distortion. LG is the present-day frontrunner in video wall technology and has earned three “Best of Show” awards this past InfoComm 2015 (Digital Signage Magazine, Sound & Video Contractor, and rAVe Publications). With Clover’s impending Fall 2015 release date, LG is sure to be the one to beat in the latest video wall features and technologies that separate them from the competition.
Today, video wall displays are big business for providing digital content to the world. Video wall growth is being driven by an increase in the number of applications for the giant displays, as well as new products with new features and more installation options. With diverse solutions in use for capturing the attention of the target audience, this market segment is expected to remain strong for years to come.