Let me ask you if you’ve ever experienced this scenario: you’ve been working on a project, specifying every detail and researching and locating the products to meet the project requirements. You’ve quoted the client, and you’re waiting on funding or their next signature. The buyer receives the information, and you learn that they placed the order with another supplier due to lower cost.
Unfortunately, I’ve had that experience with over 25 years in this industry. I want to provide you with a recommendation designed to help minimize these scenarios for the future.
One of the most powerful, and often underutilized, tools available is project registration.
What is project registration?
Project registration is a process that allows a reseller to inform manufacturer (leveraging your Almo team) about a specific opportunity or project. This process provides numerous benefits to both the reseller and the manufacturer, including transparency, pricing protection, forecast of needed products and more.
Let’s dive into the benefits of registering your projects.
Why does project registration matter?
First and foremost, project registration is a simple and effective way to protect your profit. When a project is registered, you’re able to secure your pricing and provide yourself the opportunity to make more margin.
James Calandrillo, Vice President of Almo Pro AV Sales, detailed the importance of project registration, especially with prices on the rise.
“In today’s unprecedented times with price changes due to tariffs, it’s more important than ever to register as many projects as you can, as often as you can,” he explained. “And as pricing changes, active registrations are covered to the end of that, whereas there’s no pricing guarantee if you don’t register the project.”
When you register a project, you’re not just receiving reliable pricing, you’re creating awareness about the intricacies of your project with the manufacturer utilizing your Almo team. Consider it a win for both the reseller, distributor and the manufacturer. The reseller enjoys pricing recognition provided from the manufacturer while both the distributor and manufacturer gain knowledge their products for future forecast.
Taukia O’Donnell, Director of Bid Operations at Almo Pro AV, provided additional details on the importance of project registration in a recent conversation.
“Project registration is a critical tool that empowers resellers to maximize profitability and strengthen partnerships with manufacturers,” she explained. “This not only safeguards margins but also fosters transparency, enabling manufacturers to better understand project needs and market demands.”
Along with pricing recognition, project registration separates the reseller from a simple box sale. Instead, they’re viewed as an actual design-build integrator.
“Project registration elevates resellers from mere transactional vendors to strategic design-build integrators,” Taukia said. “This distinction enhances credibility and deepens manufacturer relationships, creating a competitive edge.”
“If you’re registering projects, it shows the manufacturer that you’re really doing the work,” James added.
Why should resellers leverage Almo for support?
Oftentimes, sales representatives choose not to register their projects simply because they don’t have the time to do it. When dealing with a variety of brands, they don’t have the bandwidth to reach out to vendors themselves and explain their plans.
“Partnering with Almo Pro AV simplifies the process, offering expertise and access to multiple vendors who support registration at low quantities,” explained Taukia. “This support is invaluable for sales teams managing diverse brands under tight schedules.”
Along with expertise, Almo Pro AV is here to ensure an efficient registration process.
“I encourage all resellers to prioritize project registration to protect profits, streamline operations, and position themselves as trusted partners in the supply chain,” said Taukia. “Leveraging Almo’s resources can make this process seamless and highly rewarding.”
I realize we are all very busy, our time and resources are limited. This is definitely one area to take the extra few minutes to register your projects when you’ve spent time to specify the project for your client. It’s like offering yourself a little added protection from the “last minute low-ballers”. I’m not saying you will do away with the competition, however this process will definitely assist in minimizing the risk for you.
The project registration process is usually quite easy – simply provide the details to your Almo Sales Rep and they will work directly with the manufacturer utilizing Almo’s Bid Registrations. Your Almo sales representative will be happy to assist you in collecting the information to register your projects.
If you have any questions or would like to request to have a project registered on your behalf, please reach out to Almo Sales or myself for assistance.
Angie Greene | DSCE
Business Development Manager
Supported Manufacturers: Panasonic Connect
