So when did your end user last consider refreshing an older video wall? What a great question. I bet most end users consider replacing or reconfiguring video walls a prohibitive exercise of expense for soft dollar returns. In other words, it’s about metrics related to advertising attention or informational effectiveness. But soft dollars are challenging to measure and hard for integrators to include in project proposals designed to convince end users.
But today there’s more! When advances in large display panel technology, mount designs, content software, signal distribution, and control are combined with lower purchase, implementation, and operational costs, a “perfect storm” of hard cost justification opportunity begins to form. Add in the possibility that the end user’s current video wall may be fully depreciated as a capital expense, and BINGO! ….. dealers and integrators have a great pitch to sell.
In the coming month, Almo ProAV will be reviewing the opportunities with Video Wall Refresh. In the meantime, here are some quick items to consider:
- Energy Savings: Today’s panels are much more efficient in operation, substantially reducing energy costs. Those savings alone can nearly justify a whole project.
- Advanced Design and Features: One example is ambient light sensors that provide auto dimming. Another example is High Brightness (high nit) panels for high ambient light environments
- Lower Install Costs: Today’s mount designs reduce install time. Easy to use color calibration tools reduce install time as well
- Lower Large Format Display Costs: Perhaps consider a single 90”+ display rather than a 2×2 wall, for example
Look for discussion guide to Video Wall Refresh in the coming months.