Uncategorized Archives - Installments Blog

Getting Real: Lessons Learned Through the Lens of ProAV

January 15, 2021 By Tom Kehr Leave a Comment

So we roll out of 2019 into 2020 and there’s nothing earth shaking going on that we’re really aware of. We’re all just cookin’ along like normal. The house I’ve had up for sale for a year finally comes under contact on January 14 and there’s a closing date of March 23. I’m very much looking forward to getting out from underneath paying two mortgages. The class and travel schedule is laid out and PTO is planned for the year.

Fast forward to the end of 2020. Thankfully, even after the lockdowns started, the house did close on schedule. But, for the first time in all my life, stretching all the way back to my paper route at 14 years-old, I was let go from a job in August. I had been there for almost 15 years. While life has it normal share of struggles and obstacles (and I’ve certainly had my share), this was a new one.

I was looking out my front window the morning following the unfortunate event and watched as a logging truck drove by. “He has somewhere to go. He has a purpose.” I had neither. Not knowing what else to do, I set up a large folding table and started sorting through all of the business cards that I had collected over the years from the people I’ve met in this industry. It was time to start working contacts.

And, yes, updating the resume. It’s a task I deeply despise. It’s like having to justify your existence.

But I found that people were willing to help review my resume. I made phone calls. People emailed and called to see how I was doing. I posted on LinkedIn and people responded with encouragement and suggestions. I filed for unemployment. I mapped out a rough plan as to what I thought I could sell and when. “How can you extend your runway?” – a lesson learned from Tom Stimson’s Business Survival Series earlier in the year was a constant thought in my head. Worst case, what were my options if I could no longer pay my current mortgage?

Thankfully, I landed a new position with Almo in late September. I was one of the fortunate. Some that I know are not yet employed again. One just landed a job earlier this week.

So what did I do now that I was gainfully employed again? I had a friend of 30+ years that was still unemployed. This was someone I knew that had a strong sense of responsibility and hadn’t been fiscally foolish. I was able to help them some financially. But how would I have known about their circumstances? They were honest about how they were doing – that’s how I knew.

There’s a line in a song that goes, “Truth be told, the truth is rarely told.” “I’m fine” is probably the biggest lie we tell even when things are dire. I’m not suggesting you 255 (broadcast) your life’s story but if you’re in need, be willing to let some people know. If you know someone that’s in need, see what you can do to help. If it’s not financial, real practical help can be just as valuable to someone in need.

For 2021, if you’re in a position to help someone, do so. I think that’s our lesson from 2020.

So where are you in all of this? Are you the one in need or one that can help? Don’t make 2021 a repeat of 2020 and just “get through it”. Thoughts? How can you personally make 2021 less of a dumpster fire than 2020? Drop a note below.

Back to Work in 2021

December 7, 2020 By Corinne Furmanek O’Rawe Leave a Comment

Going back to work is a perfect time for organizations to embrace technologies and solutions like digital signage to improve communication and employee engagement. They may have no idea how, but do know that they need to improve how their employees interact with the business in an ever changing environment. Others may know exactly what they want to do, but they need some guidance as to how to bring their vision to fruition. In both scenarios, it is important that we take everything into consideration.

“Digital signage has come into its own, as lock down has begun to ease in some areas, but the next challenge is how to extend the use of these solutions as the masses return to work”, says Shaun Oxenham, CEO at MediaStar Systems. Digital signage can be found in numerous public spaces. And the businesses that house these spaces are prone to “head back to work” at some point in time. Public spaces, highway signage, offices, museums, stadiums, retail stores, hotels, restaurants, educational institutions are all familiar with the benefits of signage. Using digital signage is a great way to attract customers and gain the attention of the masses. People are more likely to pay attention if you are displaying promotions, sharing business information or instructions. Digital signage is not only meant to digitally promote sales, or share social media. Digital Signage is meant to create an experience and should be entertaining.

2020 has been a year of challenges, yet we have and need the ability to adapt. Employers have had to make endless changes. As we move into 2021, employers from all verticals are beginning to contemplate a back to work plan. Not only will that transition plan need to keep their employees and customers safe, they need to entice customers to return to face to face engagement. In addition, businesses need to be able to effectively communicate between remote employees and employees who are able safely engage on site.

LG Technologies offers numerous solutions for endless digital signage needs. Take a look at the UH5F Series by LG. The LG UHD Signage offers sizes ranging from 55” to 98” in size. It has cutting edge technology and its brightness captures an audience. This solution has versatility and can be used as a meeting room solution or in a retail environment. It boasts Ultra HD resolution and wide angle viewing with IPS technology.

Many new products have been developed during the course of the recent pandemic. But what cannot be forgotten is communication with employees and customers. I would not call it a silver lining but an opportunity instead, in that the pandemic has elevated the digital workplace from a “nice to have” to a “must have” status. Reach out to your sales rep at ALMO PRO AV so they can work with you and ensure that you have the right technologies to help you deliver the right products to fulfil the needs of your customers.

Corinne Furmanek – O’Rawe, DSCE
Business Development Manager

cforawe@almo.com
888.420.2566 x6220

Helping Others Through Audio

September 25, 2020 By Rob Voorhees 1 Comment

In any given career, you will find opportunities that present themselves and your job is to take that opportunity and run with it. In past blog posts I have written about my opportunities like being offered the role of Business Development Manager for Harman, being asked to visit the Harman Experience Center in Northridge, CA, and utilizing Almo’s Tuition Program to further my education and development. In a year full of challenges and obstacles, the latest opportunity came in the form of sadness turned to generosity and happiness. Allow me to explain.

My wife’s grandmother had been experiencing failing health for quite some time and sadly, she passed away in the beginning of 2020. Her services were held at Groveville United Methodist Church in NJ where she had been a longtime and very active member. After a few days had gone by, my mother-in-law approached me to mention that her mom had always wanted to update the sound system at the church because during the sermons and choir concerts she had a hard time hearing everything. Apparently, it was always a thorn in her side! Certainly, I was glad to help and began looking for someone who could not only install the needed hardware, but also handle the situation with the care, understanding, and delicacy it warranted. Through a recommendation from our Regional Sales Director, I was brought to Jak Daragjati and DARA AV from Staten Island, NY. Jak was more than willing to help us and offered to make the drive from NY to conduct a site visit. I saw this as the perfect opportunity to not only help my mother-in-law and the church, but also attend the site visit myself to gain a better understanding of what it entails and to learn more about the House of Worship vertical. What we found that day was an antiquated system that certainly lacked the technology, not to mention organization that this house of worship deserved. There were some items we found that were not even plugged in and functional, not to mention switches and cords that younger members had easy access to. What I learned from attending this site visit was not only was Jak very thorough with his questions and with surveying even the tiny basement of the church, but he was knowledgeable to boot. Jak knew about different forms of religion from all over the world and could tell us what type of system would work best for the types of sermons they held on Sundays. He was thoughtful enough to ask about the members who might have trouble hearing and what they would want. It all blew me away to be quite honest.

Thanks to many generous donations from family, friends, and the congregation, the church was able to move forward with the entire set up that Jak had recommended. No thanks to the Covid-related delays we experienced this year, the church reopened recently and Jak wasted no time in scheduling the install. Now, when members show up on Sundays they will be greeted by two Samsung UN75RU7100F displays hanging on Chief RLT2 mounts with a pair of JBL CBT70J arrays, so not only can the members see what is being presented but also they will certainly hear it from all corners of the church. Additionally, there is a Crown DCI2x1250 amplifier powering this and a BSS Blu-100 for the control functionality. All of this is sitting in a Middle Atlantic rack with a Middle Atlantic PDS-615R Power Sequencer for organization and safety. As I was writing this, my mother-in-law received a call from the minister simply telling her how thrilled he was the amazing outcome. He could not wait for Sunday!

In the end, this opportunity was unlike any others I had been presented with. We were able to honor the wishes of my wife’s grandmother while at the same time I was able to experience what our integrators are capable of when presented with a project. Jak and the team from DARA AV went above and beyond in our time of need and left all of us thoroughly impressed. I would ask all of you look for opportunities similar to this in which we have a chance to help someone solve a long-term issue while at the same time continue to further our own education and development by learning something new every day. A special “THANK YOU” goes out to everyone at Groveville United Methodist Church and DARA AV for being the best choice when it comes to any house of worship project!

Rob Voorhees, CTS, CTP, DSCE, CTNS

Business Development Manager

rvoorhees@almo.com
888-420-2566 x6549

Making the Grade with E-Learning: Q & A with Panasonic

September 21, 2020 By Guest Blogger Leave a Comment

Q. What will school look like this fall – and beyond?

A. We are living through precedent times. While it is typically difficult to predict the future, I think it is safe to claim that there will be more volatility, uncertainty, chaos, and anxiety on the part of administration, faculty, students, and families. The primary concern for higher education needs to be the safety of students and faculty alike, which is why so many institutions are pivoting to online and hybrid learning in order to maintain the continuity of meaningful and authentic learning. However, many higher education faculty have little or no experience as online learners, and so the prospect of becoming an online teacher is a lot like becoming a lifeguard without knowing how to swim. Some learning systems are committed to following the guidance provided by research about online learning that works. These institutions are making more intentional choices about the fall term and, as a result, they will be more successful than institutions that are less committed to intentional online learning.

Q. How can we do a better job of AV setup for hybrid learning?

A. Again, we have to follow the guidance provided by the highest quality research available about online learning that works. Panasonic has partnered with Dr. Sonny Magana, an online learning pioneer and Oxford Research Scholar to embed his methodology, what he calls the T3 Framework for Innovation, into the Panasonic higher education solution. The peer-reviewed strategies in the T3 Framework has shown to have an effect equivalent to quadrupling learning performance. The T3 Framework was recently inducted into Oxford University’s Research Encyclopedia for Education, which is what prompted us to partner with Dr. Magana. Our intention is to package AV tools with The T3 Framework’s concrete strategies, protocols, and resources so that our AV equipment is not just used, but used in the most reliable way possible to improve learning outcomes. It’s not just about the AV, but it’s about reliably improving remote and hybrid learning based on the research evidence on what works. That will make all the difference in the world.

Q. The student experience – can they get what they need being remote?

A. There are different levels of need. The human social/emotional aspect of learning is not only foundational, but it is difficult, but not impossible to reproduce in remote learning environments. So, having said that, students can get their learning and social/emotional needs met by practicing what Dr. Magana calls “Contributive Learning.” Contributive Learning theory suggests that meaningful learning is a function of both active participation in the learning experience and collective interaction. Many faculty see learning as a solo experience, like long-distance running, in which learners consume information from a lecture, commit that information to memory, and then demonstrate their recall ability on some examination. Contributive Learning Theory indicates that learning is more like a team sport–we learn better together than we do in isolation. That means shifting remote learning conversations from monologues to dialogues. That is a shift that is ideally suited to remote learning–with the right tools, training, and resources to help faculty and leadership make this shift.

Q. How do we avoid overburdening tech support, short of turning teachers into broadcast engineers?

A. There is going to be an amount of “front-loading” by tech support folks in higher education, let us make no doubt about this. But that should be seen as a starting point, not an ongoing situation. The evidence indicates that building faculty capacity with research-driven online learning methods and strategies will reduce the burden on tech support personnel. This logic follows the old “teach a person to fish” allegory: when tech support don’t build capacity–in other words they give away fish–they are building dependency. Many higher education learning organizations are falling into this trap. However, tech support personnel who work with trusted, knowledgeable partners, like Panasonic, to build instructional capacity with online learning that works, it’s like teaching teachers how to fish. That model is much more sustainable, and, in the short- and long-term, will serve to reduce the Pandemic Slide Effect, so that higher education learning curves upwards rather than continuing to spiral downwards.

Q. What is your best advice for resellers and schools/universities as we approach the 2020-2021 school year?

A. There is no question about it: learn about the recent breakthrough findings by Dr. Sonny Magana on online learning that works. He has based his T3 Framework for Innovation on four decade’s worth of investigation on finding the sweet spot between learning and technology. We invite interested faculty and leadership to enroll in what we call Project Moonshot–our effort to build instructional capacity with the T3 strategies and protocols in order to minimize the Pandemic disruption on learning continuity, and begin to shift the learning curve upward. Disruptive situations must be met with disruptive innovations to first minimize losses and then begin the road to recovery. We are currently seeking about 10-15 more faculty members who want to become Project Moonshot Pioneers who learn how to implement the T3 strategies and protocols, and then, with the help of Dr. Magana, evaluate the impact on student learning and engagement.

Author: Rob Goldberg, Panasonic Group Manager of Visual Systems

For more information on Panasonic programs, resources, and A/V products for higher education, please contact Angie Greene at agreene@almo.com.

Angie Greene
Business Development Manager, CTS, DSCE

agreene@almo.com
888.420.2566 x6209

Partners in Collaboration. Even More So Now.

August 26, 2020 By Heather Wagaman Leave a Comment

Enhanced video conferencing and state of the art furniture from Sharp and Salamander are bringing conference rooms to the next level.

Partners in Collaboration. Even More So Now.

It may be hard to believe during the current state of uncertainty in this country, but the Modern Workspace is a significant piece of the Pro AV industry. When offices eventually reopen, the modern workspace may look slightly different than we’re used to, but there is no denying that room analytics and smart space management will be a tantalizing feature for businesses regardless.

Companies that are upgrading their huddle rooms and conference rooms to enhance video conferencing capabilities should consider the Windows collaboration display from Sharp. The first display to be certified by Microsoft delivers Windows® 10 and Office 365® at room scale on a huge 4K screen, enabling multiple users to collaborate together. It is Skype for Business certified and Microsoft Teams enabled and can be daisy-chained via dual source side-by side capability and extend mode for an even larger collaborative canvas.

Making spaces smarter with the embedded sensor hub is what makes the Windows collaboration display even more special. Using Azure IoT, the sensor hub can detect room occupancy to determine the location of people to turn on displays nearest each individual and even amplify their voice with a three-dimensional microphone. In turn, this allows the opportunity for better management of room-booking systems. Additionally, temperature and lighting are detected by sensors to help provide a better understanding of energy utilization. Whether there’s small breakout with 2-3 people or a large meeting with 12 or more, the sensor hub can help provide data allowing you to optimize your meeting spaces for a more comfortable and productive environment for all involved.

Simply enhancing the video capabilities is but one piece of upgrading collaboration. When it’s time for a technology refresh, it’s time for Salamander Designs. Now is the perfect time to leverage this high quality, fully customizable solution to transform and refresh your workspace. Even simple, preconfigured cabinets and carts will immediately improve productivity and collaboration with premium furniture engineered to make today’s offices mobile, global and better than ever before. Whether your needs require display stands or cabinets, Salamander stands will keep everything safe and supported while still looking great. Mobile stands are also available for easy portability between workspaces.

With Sharp and Salamander products combined, you’ll have top of the line smart display technology supported by the best furniture to bring any conference room to the next level.

Sharp has strategically partnered with Salamander Designs and Almo to offer five Windows Collaboration Display Bundles giving you incredible savings opportunities never seen before. Integrators that become Windows collaboration display certified will save $1700 per display as well as up to an additional $300 on the mobile stand or cabinet when purchased as a bundle.

Sharp and Salamander Bundles »

Make Virtual Learning an Easier Reality

July 29, 2020 By Rob Voorhees Leave a Comment

One way or another, school is coming this fall. Tips for being prepared.
Written by Rob Voorhees, Business Development Manager, ALMO

We find ourselves smack in the middle of July when days are getting hotter and in years past, we might find ourselves looking forward to August vacations or days by the pool. However, 2020 has continuously thrown curveball after curveball, and we continue to adapt as best as we can. If your house is anything like mine, one of the biggest topics has been “what is happening when schools open in September?” Considering my wife is an elementary teacher and my daughters will be entering 7^th and 4^thgrades respectively, I multiply that same question by 3 every day. My home state of NJ is fortunate in that we have begun to reopen in phases, and it was recently announced that our schools could reopen although with a very large “IF” attached to it. School districts nationwide are being advised to space out desks, close cafeteria lunches, and ban recess time in order to protect our children, our teachers, and our communities as a whole. Some schools have already announced the continuation of remote schooling or even a hybrid model for the upcoming year. This is where the term “Distance Learning” really resonates with us all.

Distance Learning is not as simple as just recording a lesson and emailing it to your students. I certainly learned that earlier this year as I saw the hours that my wife was spending on lesson plans, zoom calls, and videos to help her students as best as possible. Not to mention the frustration she would have with managing the shrinking attention spans of children and ensuring her video calls did not crash on a daily basis. A close friend of mine, who is also a teacher, has told me “distance learning was challenging. I worked more hours than I did while in the classroom and nearly everything had to be created from scratch to best accommodate each of her students. The technology component was also a challenge because teachers were expected to learn each of these new platforms with little to no preparation or background.” As most can attest, one particular challenge in distance learning is the need to now rely on the internet and technology more than ever. Simply put, if you cannot access the internet, you cannot access the day’s lesson. Comcast, amongst other internet service providers, took the initiative early on and made affordable internet available to everyone while others managed their nationwide networks to prevent from congestion or outages. You then also need to ensure you have the proper tools to access the internet. Several districts across the country will supply students with Chromebooks each year, which is a great start. Internet Bandwidth Service remains an essential service and if schools are debating on hybrid schedules or full remote learning models, they will need to ensure the bandwidth is available for the lessons to be streamed each day. Hybrid models will mean every teacher has a smaller class during the day while simultaneously being recorded so their remote students at home can learn at the same time. Now imagine 20+ teachers all doing this at the same time and you can see where network congestion and outages will become a headache. It becomes important to team with an A/V integrator and solution partner like ALMO who can provide an analysis of the current bandwidth at the school and then make recommendations for improvements based on the number of employees and the number of devices. In several cases, this type of analysis could also lead to larger cost savings over an annual basis, which is one thing most school districts would love to see! “What about the students at home?” you might be asking. School districts can now supply mobile hotspots or tablets with built in access to students in need to ensure that everyone can access the same material. There is also a reporting and device management layer to this, which the schools would find essential. Administrators can have access to deactivate lost or stolen devices, escalate issues due to improper usage, or even identify cost saving measures by using the account analysis features. All of this becomes a necessity if we are truly looking to embrace a new norm for our children and educators. I think my closest friends and I are in agreement in that virtual schooling has become a necessity. While currently imperfect, there is definitely a bigger opportunity in September for improved engagement between teacher/student as well as some much needed social interaction between student/student.

In closing, I commend our school districts for navigating these difficult times and my hope is with the above suggestions and by partnering with the right integration firms and AV distributors they can alleviate some of the technological stress our students, teachers, and parents are facing and will face moving forward. To help, ALMO Pro AV will be hosting a special Distance Learning Preparedness webinar on July 31^st at noon ET to share ideas and insights on pivotal technology equipment for a smoother and more effective hybrid learning environment when school is back in session. Lastly, let us all continue to stay safe and do our small part to make the learning experience easier this fall and beyond.

LG Throws a Curve Ball and Enters the US Projector Market

June 25, 2020 By Corinne Furmanek O’Rawe 1 Comment

The projector was once predicted to be something that was headed for the archives as the Digital Signage market took over. Despite the growth and vast variety of digital signage solutions, the projector can provide benefits in particular venues’ that digital signage may not. If you’re of the age bracket I am (which I shall not divulge) just hearing the word “projector’ brings back fond thoughts of family memories of my childhood because other than movie theaters, where else did we see a need for projectors? OK, we also had those oh so awful “projectors” in the education market, and if we were well behaved we got to watch old movies in class as a reward. So look how far we have come! Projectors of all sizes have not only remained a viable solution in numerous venues, but new projectors are providing options for solutions that are new and innovative.

LG Electronics has been in the projection market globally for many years. I have thoroughly enjoyed working as the ALMO PRO AV Business Development Manager dedicated to LG, and now LG is taking its technology in the US to the next level which is so exciting!

LG Business Solutions USA introduced two new 4K laser projectors designed for the needs of a diverse range of commercial spaces. LG’s expansion into commercial-grade laser projectors provides businesses with professional-level projection solutions that create new opportunities thanks to their incredible brightness, sharpness, color accuracy, 20,000-hour lamp life and state-of-the-art functionality that includes screen mirroring and 12-point keystone adjustment.

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LG Electronics recently launched the LG ProBeam series (BU50N) and the BF50N Series of business projectors. These projectors are designed for portability and value, with Laser lamps offering up to 20,000 hours of lamp life and amazing spec of 5000 ansi lumens. LG projectors are ideal for the corporate environment and higher education. They are designed for portability and value, with LED lamps offering up to 20,000 hours of lamp life. This puts LG in a competitive space with Sony, Epson and Panasonic. What is even more appealing is that these projectors offer small connectivity through LG’s award winning WEBOS platform. With the release of the BF50N WUXGA Laser Projector, LG provides a non 4K model with WebOS Smart Connectivity. Two flavors to meet your price range.

In my opinion, the most impressive of the models is the LG CineBeam HU85LS. LG has provided the perfect projector in this space. The HU85LS brings a truly cinematic experience with an incredible 8.3 million pixels (3840 x 2160). The panel can be quickly adjusted in four directions to obtain an effective resolution of 3,840×2,160 (8.3M pixels). It delivers impeccable precision and detail at four times the resolution of Full HD and even images up to 120 inches remain clear and crisp. Enjoy a premium theater experience in your own home. In addition to the “dream come true” home entertainment system, this product is of most value in the Enterprise, Education, and Entertainment. It adds a cinematic atmosphere to your space while its slim, stylish design naturally blends into your interior design.

Impressed? I am! Here at ALMO PRO AV we are looking forward to working with you and answering your questions regarding these great new projector designs from LG. I personally look forward to providing you more information as your LG Business Development Manager. Please do not hesitate to contact me!

Corinne Furmanek – O’Rawe, DSCE
Business Development Manager

cforawe@almo.com
888.420.2566 x6220

Become a Digital Signage Pro

June 2, 2020 By Jim Nista Leave a Comment

Learning everything about digital signage

There’s a great solution for integrators wanting to learn a lot more about all aspects of Digital Signage. The Digital Signage Federation(DSF) has worked with subject matter experts from around the industry to create over two dozen online classes as part of a micro-credentialing program. Training covers everything from the basics, to specific topics for hardware, software, scheduling, project planning and content. Courses were developed by Digital Signage Federation members working as volunteers to deliver educational content to industry peers.

Courses are about 30 minutes so they are perfect for learning a topic at whatever pace makes sense. Courses include a short quiz at the end and return a certificate of completion when done. Courses area always being added throughout the year as more contributors add to the growing library.

These courses are limited to DSF members, so you do need to first register yourself or your company to gain access. Once in, there’s hours of courseware available.

Ryan Cahoy, DSF Board Member and Managing Director of Rise Display provides some clarity about how these courses were developed.

“The Digital Signage Federation’s mission is to help our industry grow through ongoing education. We have a very diverse membership so our approach has been From Members – By Members. This approach has allowed experts in each field to share their expertise, such as the 2 courses contributed by Almo on interactive content design. Today we have over 30 active courses with new releases each month. We would encourage Almo reseller partners to join the DSF to get access to the entire library to and expand their digital signage knowledge.”

Learning about content

As Ryan mentions, I contributed two courses, a basic overview of content and a more advanced course on experiential content. The basic overview provides a good introduction to content creation, content strategy and workflows. The experiential course goes over interactive and dynamic content, both for close up touch screens and more complex at a distance experiences.

Getting involved

The great thing about this program is the DSF is always looking for more content, and they accept multiple contributions on similar topics. If you’re interested in contributing a course, reach out to me and I’ll connect you with the right people at the DSF.

Jim Nista
Senior Director of Content Creation

jnista@almo.com
888-420-2566 x6572

The Esports Explosion During Quarantine and Beyond

May 21, 2020 By Morgan Alley Leave a Comment

With most of our industry cooped up at home in quarantine, it feels like we are all hearing about video games every single day. If you’re working from home with kids, you’ve probably heard them talk about a sweet new Minecraft build, the new League of Legends meta (still hoping for AP Blitz to be a real thing one day), or some co-worker to co-worker smack talk about 3v3 gunfight in Call of Duty: Modern Warfare (looking at you Todd Heberlein). While traditional entertainment experiences are closed down, online eSports tournaments are exploding in popularity.

Call of Duty has gone so far as to add drop in tournaments every five minutes and organizations like Nerd St Gamers have moved their traditional in person tournaments to an online structure. As game studios, tournament organizers, and fans alike shift their habits, so too should our industry. As such my wonderful team here at Almo, organized yet another webinar via our partners at rAVe and Panasonic. If you missed last week’s webinar and couldn’t make it onto our second showing this week, check out the VOD here! Angie Greene (Almo business development manager), Gary Kayye (Director at THE rAVe Agency), and Stephen Milley discuss the market.

One of the biggest pieces of eSports news, coming in the wake of COVID-19, is a surprise to many and a pleasant reminder of what those “in the know” have seen coming for years. NASCAR announced a shift from physical in person races, to an all-digital eSports model. That’s right you read that correctly, NASCAR is still running races and was ready to switch their model in the blink of an eye. For traditional NASCAR fans this is an unexpected respite from the doom and gloom being pumped into their daily lives. For those of us keyed into gaming, we’ve heard stories of Gran Turismo and Forza (Playstation and Microsoft’s flagship driving simulators) drivers being given “IRL” (in real life) racing careers for years.

But it isn’t just NASCAR that is crossing into the eSports world, the NFL, FIFA, and NBA are all leveraging their relationships with EA and 2K Games to continue providing their fans with unique and engaging cross overs with their eSports league counterparts. As we have discussed in prior webinars and blog posts, this cross pollination is not unique to the COVID-19 crisis but a larger trend that these organizations are using to mitigate the financial pain of our current pandemic-centric lives. COVID is by no means the main driver of this cross pollination, think of it as additional fuel added to the fire.

The takeaway from this story for me is that there are already audiences ripe for changing their viewing patterns. It isn’t just hardcore gamers that are primed and ready to accept modernized variations of traditional entertainment. Kids watch high definition beautiful animation from Pixar and Disney, while dad may be watching the next box office CGI-fueled Marvel film. In today’s day and age, everyone is comfortable engaging with digital media.

Not that long ago it was passé for adults to love superheroes, yet today Marvel tops box office numbers again and again. It may seem niche or not be your particular taste (to each their own) but it isn’t going to just be Call of Duty and Overwatch succeeding. This seems to be even more true as my generation comes into being parents. Part of why we love watching the NFL is that we live vicariously through superhuman athletes. When people my age start having kids, and stop having as much time to play games, eSports will fill that spot for a huge number of people.

You don’t have to love first person shooters and MOBAs to engage in eSports! Keep an eye out for our next esports webinar where we will dive deeper on hardware!

Communication is Key

April 15, 2020 By Rob Voorhees Leave a Comment

The year is 2020 and by now the word is out that ALMO Professional A/V offers Business Communication Services as a value-add to our partners and their customers. What is rapidly evolving are the specific services that fall under the “business communications” category and just how they can impact our daily routines.

Whenever a discussion about Business Communication Services begins, most think of Internet, Voice, and TV services as the traditional “triple play bundle” and stop the conversation there. Do not get me wrong, Internet connectivity is still an absolute essential and with the number of home-based workers drastically increasing; that will not change any time soon. In fact, in the past 3 months alone, ALMO has assisted two top-10 integrators save between $11,000 and $54,000 a year on their internet connectivity, all because they wanted an analysis on their current spend and found that their current service was not nearly as efficient as it could be.

I am here to tell you that there is so much more value to be gained by analyzing the other essential communication services and not to be scared by outside the box thinking and questioning. With that in mind, I present to you my new bundle: Mobility and Marketing.

Mobility might be the easier of the two to comprehend to the average customer. Gone are the days where you have to drive to the local phone store, pick out a device and stand there for over an hour waiting for the process to be completed. Through ALMO, our customers can source wireless phone service, devices, and accessories for the same cost as if they were to walk into a store directly. The difference is that ALMO has partnered with AT&T, Verizon, Sprint, and T-Mobile so we are able to provide you full transparency on the best pricing, calling service, and terms for your needs. Competitive information, in the wireless world, is a very powerful commodity. Our customers can expect the same device lineups, same pricing, and same service…just more information at their fingertips!

Marketing, while some feel is not a form of communication, is actually one of my favorites. Without necessities like SEO (search engine optimization) and social media our customers would be in a black hole while trying to find new opportunities and thus not able to “communicate” with their customers. ALMO has recently begun working with one of the top providers in the country, Vivial, to provide that benefit. Vivial specializes in offering a fully integrated online+social+mobile solution to customers. The foundation of what they offer through ALMO is Vivial’s award-winning Marketing Platform which helps customers with tactics such as Facebook Advertising, Content Marketing, Directory Optimization, Review Generation, and Improving Google Rankings. Consider all of this PLUS our customers have a dedicated account manager to hold their hands through the entire process. Use the information I provided to help your own business flourish this year. My challenge to each of you is to take at least ONE of your current services and contact ALMO Professional A/V for a FREE analysis and quote on how we can pass on the same savings to you as we have for so many others.

Rob Voorhees
Business Development Manager

rvoorhees@almo.com
888-420-2566 x 6547