Evidence of the disruptive power of pop-up retail is rapidly emerging. Take for instance, the recent announcement by WPP agencies Barrows and VML, who have teamed up with Samsung, to develop what is being described as the next generation of Connected Pop-Up stores. The read more
While we know it can be challenging to pin down application details in the early stages of a project, gathering as much info as you can early on can help save thousands of dollars from the get-go and can even save you from headaches later where you might need to modify your proposal to reflect the correct product and adjusted labor. In Part I of The Great Outdoors, we highlighted 5 questions to help our reseller partners uncover specific needs for getting outdoor digital signage right the first time.
Now, let’s take a look at some of the unique features Samsung has engineered as part of their totally new 2016 outdoor lineup and see if we can put the answers to those questions to work for you!
For example, knowing who the audience is and where the unit(s) will be located may clue you in on the need for durability features. Let’s say you’re working on an application for a movie theater, college campus or theme park, you may want to suggest a model with Magic Protection Glass which can withstand whacking from a hammer or even a baseball bat to protect the investment your clients are making in digital signage against rowdy patrons or students. Three of the five new series include Magic Protection Glass: OHF, OHD & OHE Series. (See chart at bottom). Another feature is Polarized Sunglass Support which ensures a perfect picture regardless of the viewer’s lenses and eliminates the blinding glare on most flat panels.
IP56 Certification is another important feature that can be essential to the longevity of an outdoor unit if directly placed in the elements. As defined in international standard IEC 60529, it classifies the degrees of protection provided against the intrusion of solid objects (including body parts like hands and fingers), dust, accidental contact, and water in electrical enclosures. The standard aims to provide users more detailed information than vague marketing terms such as waterproof. Samsung has IP56 certification on the OHF, OHD and OHE Series outdoor units. (See chart at bottom.)
Depending on the application, some locations may require round-the-clock operation. With Samsung, select outdoor units are rated for 24/7 usage meaning they are engineered to run 24 hours a day, 7 days a week for 5 years to half brightness. This means the display will run a full 5 years without any noticeable degradation in brightness; if used only 24 hours a day 5 days a week, this life span would be extended beyond 5 years, minimizing total cost of ownership. Don’t forget Samsung’s 3-Year On-site manufacturer’s warranty on all professional displays, plus New optional, Protection Plus extended and expedited service options to help you meet the requirements for overnight replacements for more critical installations where down-time is simply NOT an option. Ask your Almo rep for more details.
Speaking of brightness, did you know Samsung’s new 24” compact display, the OM24E can not only take direct sunlight without blacking out the panel like many outdoor units, but it has also been engineered and tested to withstand temperatures of 110 degrees! Plus, the display can now automatically optimize brightness control and increase energy efficiency using the new Auto-Brightness Sensor. This allows the display to automatically reduce brightness to 200 nits or up to 1,500 nits depending on the ambient light which maximizes effectiveness of digital signage in any lighting conditions. In addition, the OM24E also allows users to manage digital signage content wirelessly with built-in Wi-Fi and mobile app support.
Although most applications are a great fit for complete products that are ready-to-hang right out of the box, we realize there are plenty of unique applications where digital signage displays are incorporated into an overall design theme or as part of another structure – Samsung hasn’t left you hanging in this regard. In the OMD Series, Samsung offers two versions to accommodate needs for a fully-enclosed, ‘complete product’ (OMD-W) as well as a KIT version (OMD-K) which can be installed into a more customized enclosure. Both versions can stand up to direct sunlight in a store-front window or out in the elements in a weatherized enclosure (provided by others); both versions now available in 46”, 55” and 75” sizes for maximum design flexibility.
Let us know how we can personally help you on your next outdoor digital signage project and we’ll help confirm the right solution for your specific application.
Here’s a snapshot of the key specs on Samsung’s 2016 Outdoor Lineup: (see www.almoproav.com for full details)
And don’t forget to register for this Friday’s Webinar on Samsung’s High-Bright, Outdoor and Weatherized Displays!
The Great Outdoors: High Bright, Outdoor & Weatherized Displays Defined on Jun 29, 2016 2:00 PM EDT at:
Drive-thru restaurants, theme parks, stadiums, retail window displays – these are all places where specialized displays are a necessity due to the outdoor elements, lighting and more. In this session, learn the differences between these types of displays, when to use them and in what applications. Through an examination of real-world case studies, you’ll explore the essentials for installing these specialty displays and important considerations BEFORE you start to specify a project.
Presented by Jonathan Brawn, Brawn Consulting on behalf of Samsung.
A couple of months ago, I spoke with one of our Arizona integrators about a window digital signage project for a large retail jewelry store. As we discussed the project, I asked for specifics as to display size dimensions and quickly moved to content, media player, and signal distribution scheme. The spec seemed relatively straightforward and a bill of materials would be easy to create.
But as I reviewed drawings and artist renderings, I quickly asked myself:
- What direction do the windows face? Southwest exposure?
- Coverings shading the windows?
- Portrait or landscape orientation?
- City ordinances on night time brightness?
The answers to the above questions quickly convinced me that I was actually dealing with a high ambient light specification than that of a typical within-the-building digital signage project. Additionally, this window project calls for commercial grade, 24/7 displays (for use well into the night after closing hours) that must have the following design attributes:
- Higher brightness rating than that of a typical indoor display to ensure crystal clear visibility during the daytime
- Resistant to the effects of high temperatures and direct sunlight that cause an isotropic blackening effect on liquid crystal
- Advanced heat management to provide proper cooling given high temperatures and extensive operational hours
- Polarizing film on the displays so as to be seen by polarized sunglasses in either portrait or landscape orientation
- Ambient light sensors to dim displays in low sunlight or nighttime
So, as you can easily surmise, we’re now talking about specially designed displays for this project. NEC, for example, manufactures 47”, 55”, and 75” high brightness displays designed for front-facing window display applications. The XHB Series of displays addresses the above needs with:
- High brightness (2000-2700 nits) for high ambient light conditions
- High resistance to isotropic effects from direct sunlight
- Quarter Lambda Polarizing film so content can be easily seen regardless of orientation or polarized sunglasses
- Internal heat management and self-diagnostics to insure reliable 24/7 operation
- Ambient light sensors to dim the panel for lower light and nighttime conditions
Bottom line—front-facing window signage demands are different from indoor or outdoor models. Be sure to know the application when an end user mentions windows in a digital signage application. Yes, these panels are an investment, but if you can’t see the displays, why have the signage?