Ringing in the New Year in New York’s Time Square, our mission was to figure out how to get a selfie from your smartphone onto the largest screen in Time Square, in seconds. Time Square everyday is a jumble of digital screens, showing ads for everything from retail, mov read more
The “10-Foot Rule” and Other Viewing Distance Considerations
I was recently asked my opinion on guiding principles for content prepared for close-up viewing versus long distance. My immediate response was that there was a category missing there. The Almo Content Design team looks at viewing distance as three different categorie read more
