As a product manager in Pro AV Sales, or any type of sales, really, it’s critical to be able to connect with your customers. While establishing a relationship using only the telephone is not impossible, I’ve discovered that connections and rapport can be made more quickly and become much stronger in-person. A great way to personally connect with partners and resellers in the Pro AV world is through technology training and product roadshows. It’s a great way to say, “check this new gadget out” and “thank you for your business!”
At Almo PRO AV we bring the future of AV to you via our E4 AV Tour. These one-day events, held in different cities across the country offer product exhibit halls, educational classes for CTS renewal units, demonstrations, and one-on-one engagement with our Almo Pro AV Business Development Managers and their respective manufacturers.
For me… it’s all about LG!
At our most recent E4 AV Tour stop in Boson, Commercial Integrator Magazine named LG a leading manufacturer with “Standout Products” for its OLED technology, suggested to be “one of the most eye-catching displays on the exhibit floor.”
LG’s 4K dual-sided OLED straight displays are available now. The curved models are coming late this month.
At the end of September, Almo sponsored an invitation-only reseller event at the LG Business Innovation Center in Lincolnshire, IL. Approximately 25 resellers attended this event and enjoyed in-person training on LG’s exclusive OLED, IPS technology and a private tour of the facility. Product demonstrations showcased a full assortment of LG products, including LG Stretch, 4k, OLED dual side and curved models, video walls and the soon to be released 98” display. Steve Stacy, Almo’s VP of Sales for the Midwest and Northwest Regions delivered a summary presentation on Almo’s Value Add services such as Content Management, Installation and Connectivity.
Our events provide hand-on technical training as a component of social learning and partner collaboration. I look forward to building new partnerships and strengthening the existing ones in a comfortable, friendly setting that opens lines of communication.
Looking ahead, the Almo E4 AV Tour makes its final stop in 2016 on Tuesday Dallas in the Lone Star State. As we wind down the year we’re continuing to plan new and exciting ways to bring our partners and resellers emerging technologies.