Projection for Education

Clear Signals Interview with Brian Rhatigan

In conversation with John Wasko and Keith Mecutchen, Brian Rhatigan, Director of Business Development, discusses everything you need to know about projection for education. From choosing the right projector for a space to promoting engagement in the classroom, he provides key insight regarding the best ways to serve the education market.

Let’s dive into the Q&A.

“Brian, what brightness (or lumens) do you recommend for hybrid classrooms to keep content visible with lights on and remote learners engaged?”

education projectorThe number one question that I get, day in and day out, is: How bright of a projector do I need?

I can’t say there’s any one answer for every single space.

There are two primary factors that are going to determine what your image is going to look like: the size of the image, and the amount of ambient light in the room, specifically the amount of light at the screen area. When somebody reaches out to me looking for a projector recommendation, 99% of the time, if not more, I have the screen size, however I rarely get the amount of ambient light. Without that, it becomes more guesswork than actually being able to mathematically validate the amount of projected brightness you would need for a given space. If we have those two pieces of information, then we can easily [determine] the amount of lumens that you’ll need for the space to achieve a good looking image that meets the standards that have been put forth by AVIXA.

For a typical learning environment, the goal is to achieve a minimum contrast ratio of 15:1. In a many classrooms, we’re dealing with smaller images — with interactive projectors, you’re talking images of 100 inches diagonal or less. In that case, the 4,000-5,000 lumen range is perfectly sufficient for that type of application. If we’re talking about larger learning spaces like lecture halls that require larger displayed images, then it’s really going to come down to the size of the image and the amount of ambient light at the screen area.

“When schools plan for hybrid learning, what long-term factors matter most; laser vs. lamp, maintenance cycles, warranty?”

There’s been a huge shift from lamp-based projection to laser projection over the last several years. Your options for lamp-based projectors have naturally gotten smaller from most manufacturers during this shift

In order to serve the education market, specifically [regarding] K-12, where budgets are limited, there’s still a number of offerings of lamp-based projectors available to serve that market. There is a trade-off, however. The laser projector is going to have more of an upfront cost, but you don’t have to worry about replacing lamps. A typical lamp is going to last about 4,000 hours. If we figure we’re using the projector for eight hours a day, that’s about two years. So, every two years, you’re having to spend a couple of hundred dollars to replace the projector’s lamp.

Whereas most laser projectors are rated between 20,000-30,000 hours until they achieve half brightness. At that point, there’s nothing you can do to make it brighter — it just has to be replaced. If we use the same example of using the projector 8 hours a day, for 20,000-30,000 hours, you’re potentially able to use that projector for 10 years or more. In many cases, you’re doing hardware refreshes more frequently than that anyway.

Another consideration is that at least one of the big projector manufacturers offers additional warranty coverage at no additional charge when projectors are sold into educational environments. That warranty is traditionally two to three years longer on a laser-based projector than it is on a lamp-based projector.

“Ultra-short throw or traditional projectors; which works best for hybrid classrooms? And how do we avoid those pesky presenter shadows during live sessions?”

With projection technology, there will always be a light path between the projector and the screen. The further away the projector is from the screen, the higher the chance of casting shadows.

It comes down to the application. Ultra-short-throw projectors are absolutely going to minimize the potential for casting shadows on the screen due to the drastically shortened light path. In cases where the presenter is going to be in front of the screen, near the screen, or using pointing devices that may interrupt the light path, ultra-short throw is the way to go. In a lecture center, those screens are usually going to be placed above the height of the presenter, eliminating the potential for shadows.

“Can interactive or immersive projection really boost engagement for both in-room and remote students?”

Anytime you can get somebody up and involved in the presentation, that’s going to boost engagement and make it more interesting. Interactive projectors allow you to do that — similar to using an interactive flat panel, where your finger or an electronic pen take the place of the mouse on your computer. Anytime someone, involved in learning, solving equations, or annotating on the screen, or interacting with live content that’s going to make for a more effective presentation.

When considering in person versus remote, I think the benefit lies more for the in-room participants, however remote participants should realize some additional benefit as well as a result of the audience engagement.

hybrid classroom“How do we integrate classroom AV with LMS and video platforms like Teams, Zoom, Canvas, or Moodle for a seamless hybrid experience?”

For the most part, these types of conferencing and collaboration platforms are agnostic, meaning that no matter which manufacturer’s camera, microphone, or [display] you’re using, the system is going to function. Companies like Microsoft and Zoom have certification programs where they work closely with third-party hardware manufacturers to ensure that their devices are going to work as expected every time and be able to support all of the different features within each of these platforms. For the best possible experience, I do however recommend looking for that list of certified devices, whether it be Microsoft, Zoom or any of the other platforms and choosing them when designing your system.

Generally speaking, they’re agnostic so you will have a functioning system regardless of which products you choose, however using certified products will guarantee the best outcome.

_____________________

With many education spaces adopting hybrid learning practices, choosing the correct projector is more important than ever. From boosting engagement and interaction to integrating classroom solutions with conferencing platforms, John and Keith’s conversation with Brian serves as a go-to reference for all-things education projection.

Discover the complete Clear Signals conversation and more on YouTube »

Have more questions? Contact Almo Pro AV for a free consultation.
Check out one of Brian’s other blogs, “5 Keys to Selecting a New Projector“.
Brian Rhatigan headshot
About the Author

Brian Rhatigan | CTS, DSCE

Director of Business Development

Supported Manufacturers: Epson, Huddly, Kramer, Jabra

Optimizing AV Systems for Hybrid Classrooms: Best Practices for Integrators

The hybrid classroom, where in-person and remote learners connect seamlessly, is now a staple in education. With 67% of college instructors leading hybrid classes in 2023 (up from 52% before the pandemic), this approach is expected to continue growing across K–12 and higher education. As an AV integrator, you’re already aware that a well-designed AV system is key to engaging every student equally. Here’s how to tackle that challenge with confidence.

  1. Prioritize High-Quality Cameras & Flexible Coverage

Opt for PTZ (Pan-Tilt-Zoom) cameras instead of fixed-lens models. They allow remote students to follow the instructor and classroom activity seamlessly. Lumens even suggests avoiding fixed lenses for multipurpose rooms due to their limited coverage.

✓ Best practice suggestions:

    • Choose auto-tracking cameras for hands-free presentation.
    • Allow remote focus and zoom control via a secondary display or control console.
  1. Important: Don’t Allow Poor Audio to End the Class

Clear and intelligible audio is the foundation of effective hybrid learning. Ceiling mounted beamforming microphones, conferencing soundbars, and digital signal processors with (AEC) acoustic echo cancellation are just a few of the possible solutions used to ensure the class sounds as good as it looks.

✓ Best practice suggestions:

    • Consider lapel mics for presenters and ceiling or table mics for students to stay loud and clear. Microphones are just as important as the loudspeakers being used.
    • Route audio through a central DSP with dynamic equalization, feedback suppression, and AEC (acoustic echo cancellation) to help balance out the sound and ensure no unwanted feedback/echo.
    • Room acoustics matter.  Taking into consideration the possible obstacles of reflective surfaces, open ceilings, and unwanted noises in the room will go a long way to stellar performance.
  1. Upgrade Displays and Sharing Infrastructure

Dual displays, one for content, another for live video feed, help both in-room and remote participants stay engaged. Having the right size displays will ensure everyone in the room can clearly view what is being shown. Interactive whiteboards also boost collaboration, allowing annotations and media sharing in real time.

✓ Best practice suggestions:

    • Use interactive touch screens, or interactive projectors.
    • Consider industry standards when it comes to the recommended display size for a given space.

  1. Fortify Network Reliability

A strong network is non-negotiable. Hybrid systems demand reliable bandwidth and proper Quality of Service (QoS) prioritization to avoid audio dropout or video lag.

✓ Best practice suggestions:

    • Validate network health before installation.
    • Create separate AV VLANs to isolate traffic and maintain stability.
    • Ensure Wi-Fi strength supports classroom needs effectively.
  1. Integrate Seamlessly with LMS and Collaboration Platforms

Ease of use for educators is essential. Sick of manual setup? So are teachers. Make sure your AV design integrates smoothly with platforms like Canvas, Blackboard, Zoom, or Microsoft Teams.

✓ Best practice suggestions:

    • Test both live streaming and on-demand delivery.
    • Tie AV controls into existing classroom software wherever possible.

Why This Matters

Hybrid learning isn’t just a trend. It’s backed by data: over two-thirds of educators now embrace it. When AV systems falter due to poor audio, unreliable cameras, lagging video, remote learners disengage. Your expertise in deploying smart, integrated AV systems can ensure every voice is heard and every lesson matters.

Final Take

By implementing PTZ cameras, dependable audio, dual-display systems, robust networking, and smart integrations, you’ll deliver hybrid environments that feel inclusive, intuitive, and professionally engineered. For AV integrators who stay ahead of these practices, the payoff is improved learning outcomes, and stronger client trust.

Ready to upgrade your hybrid classroom AV? Connect with your Almo team for a free consultation on your next project.

Why Resellers Should Take Advantage of Project Registrations

Let me ask you if you’ve ever experienced this scenario: you’ve been working on a project, specifying every detail and researching and locating the products to meet the project requirements. You’ve quoted the client, and you’re waiting on funding or their next signature. The buyer receives the information, and you learn that they placed the order with another supplier due to lower cost.

Unfortunately, I’ve had that experience with over 25 years in this industry. I want to provide you with a recommendation designed to help minimize these scenarios for the future.

One of the most powerful, and often underutilized, tools available is project registration.

What is project registration?

Project registration is a process that allows a reseller to inform manufacturer (leveraging your Almo team) about a specific opportunity or project. This process provides numerous benefits to both the reseller and the manufacturer, including transparency, pricing protection, forecast of needed products and more.

Let’s dive into the benefits of registering your projects.

Why does project registration matter?

First and foremost, project registration is a simple and effective way to protect your profit. When a project is registered, you’re able to secure your pricing and provide yourself the opportunity to make more margin.

James Calandrillo, Vice President of Almo Pro AV Sales, detailed the importance of project registration, especially with prices on the rise.

“In today’s unprecedented times with price changes due to tariffs, it’s more important than ever to register as many projects as you can, as often as you can,” he explained. “And as pricing changes, active registrations are covered to the end of that, whereas there’s no pricing guarantee if you don’t register the project.”

When you register a project, you’re not just receiving reliable pricing, you’re creating awareness about the intricacies of your project with the manufacturer utilizing your Almo team. Consider it a win for both the reseller, distributor and the manufacturer. The reseller enjoys pricing recognition provided from the manufacturer while both the distributor and manufacturer gain knowledge their products for future forecast.

Taukia O’Donnell, Director of Bid Operations at Almo Pro AV, provided additional details on the importance of project registration in a recent conversation.

“Project registration is a critical tool that empowers resellers to maximize profitability and strengthen partnerships with manufacturers,” she explained. “This not only safeguards margins but also fosters transparency, enabling manufacturers to better understand project needs and market demands.”

Along with pricing recognition, project registration separates the reseller from a simple box sale. Instead, they’re viewed as an actual design-build integrator.

“Project registration elevates resellers from mere transactional vendors to strategic design-build integrators,” Taukia said. “This distinction enhances credibility and deepens manufacturer relationships, creating a competitive edge.”

“If you’re registering projects, it shows the manufacturer that you’re really doing the work,” James added.

Why should resellers leverage Almo for support?

Oftentimes, sales representatives choose not to register their projects simply because they don’t have the time to do it. When dealing with a variety of brands, they don’t have the bandwidth to reach out to vendors themselves and explain their plans.

“Partnering with Almo Pro AV simplifies the process, offering expertise and access to multiple vendors who support registration at low quantities,” explained Taukia. “This support is invaluable for sales teams managing diverse brands under tight schedules.”

Along with expertise, Almo Pro AV is here to ensure an efficient registration process.

“I encourage all resellers to prioritize project registration to protect profits, streamline operations, and position themselves as trusted partners in the supply chain,” said Taukia. “Leveraging Almo’s resources can make this process seamless and highly rewarding.”

I realize we are all very busy, our time and resources are limited. This is definitely one area to take the extra few minutes to register your projects when you’ve spent time to specify the project for your client.  It’s like offering yourself a little added protection from the “last minute low-ballers”. I’m not saying you will do away with the competition, however this process will definitely assist in minimizing the risk for you.

The project registration process is usually quite easy – simply provide the details to your Almo Sales Rep and they will work directly with the manufacturer utilizing Almo’s Bid Registrations. Your Almo sales representative will be happy to assist you in collecting the information to register your projects.

If you have any questions or would like to request to have a project registered on your behalf, please reach out to Almo Sales or myself for assistance.

Angie Greene
About the Author

Angie Greene | DSCE

Business Development Manager

Supported Manufacturers: Panasonic Connect

Case Study: High School Stadium Audio Upgrade

One of the great parts about my job is that I get the chance to work on a wide range of exciting projects, each with their own unique challenges. The particulars of each project help keep me on my toes and ensure that we never apply a “one size fits all” approach. I wanted to share with you a recent high school stadium audio upgrade project that I worked on which is a great example of overcoming challenges – and bringing in external resources to help bring things home.

A customer came to us with an opportunity to upgrade a high school football stadium’s sound system, which was working but in need of a refresh. The existing sound system consisted of a series of Community outdoor loudspeakers mounted above the home side press box:

stadium press box

Although these speakers were functional, attendees were complaining that announcements and music could not be heard over the crowd noise, particularly at larger events with a full capacity crowd, and particularly on the visitors’ stands, which are over 400’ away on the other side of the stadium.

stadium aerial view

My first thought was to add speakers to the light poles on the visitors’ side to improve coverage and intelligibility. However, according to the customer, the school was unwilling to add trenching to the other side for this project, and there were no known pathways connecting the two sides.

With this disappointing piece of news in hand, I knew I needed a second opinion, so I decided to reach out to one of the most capable and helpful people in the industry – Harman’s Dave Tewksbury. Dave is an amazing and knowledgeable resource on all things JBL and BSS, and I knew he could help to find a creative solution.

AW566 loud speakersAfter explaining the limitations of the project, Dave surprised me when he stated that JBL’s AW series of speakers (the AW566 in particular) have the ability to project over that distance when paired with the proper amount of amplification.

But what is the proper amount of amplification? In order to determine that, we need to have a target sound pressure level at a given distance. Although ideally we would want something above 90 dB SPL to truly overcome all crowd noise, the amount of amplification required to hit that from 430’ away would be both impractical and would overload the speaker.

Together we settled on a target of 85 dB SPL, which according to both Crown’s amplifier power calculator and JBL engineers, would require approximately 1083 watts of power for the AW566:

amplifier requirementsFinally, something we could work with! We settled on the Crown DCi 2×1250 to power (2) JBL AW566 loudspeakers mounted above the press box to provide sound to the visitors’ side. The home side situation was much easier to solve for – it simply required selecting speakers with the appropriate coverage patterns. Those turned out to be (3) JBL AWC82 speakers, powered by a Crown DCi 4×600. We also recommended relocating the home side speakers so that they would no longer be in the acoustic shadow of the press box roof, as the previous Community speakers were.

Through all of this legwork we were able to provide the customer with a reasonably-priced solution to drastically improve the acoustics and intelligibility of their sound system. We were able to navigate challenges which prevented implementing the “ideal” solution, and were able to provide them with an easy-to-implement significant upgrade to their current system.

My thanks as always to the invaluable Dave Tewksbury, as well as all of the great folks at Harman, for their continued support, knowledge, and help!

If you are interested in more information on amplifier power and speaker ratings, Crown has an excellent guide on their website, and if you need help with a complex or challenging audio project, simply send an email to [email protected] and our team of experts will be there to help!

Check out John’s other recent blog: “Digital Signal Processors – a Beginner’s Guide“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman ProfessionalAKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

Competitive Esports: What’s It All About?

Over the past few months, I went on a journey to gain a better understanding of Esports. With over 30 years in this industry, my exposure and knowledge level about this new and growing business was very limited at best. Other than the discussions with my niece and attending a few webinars hosted by rAVe’s Gary Kayye, I intended to expand my personal knowledge – and hopefully share some of that information with you.

Over the past few years, Esports has transformed from a niche activity into a global phenomenon, with large audiences, sponsorships, and college programs dedicated to competitive gaming. While Esports is rising in popularity across many universities, the term can still be a bit of a mystery for those who aren’t immersed in the gaming world. Simply put, Esports focuses on competitive video gaming, where players and teams participate in organized tournaments, often with large audiences watching online or live at arenas.

In a recent article about the rapid expansion of Esports, rAVe’s Clara Mello details the large market potential for competitive gaming. Thanks to its expansion into college programs, the gaming market was valued at $187 billion with 335 million players and viewers when rAVe’s article was published.

esports-arena-displaysBut it’s not just about the games — there’s a long list of audiovisual technology that helps bring these epic events to life. Let’s take a deeper dive into the world of Esports and discuss how AV solutions are driving this industry.

In conversation with Keith Vidger, Engineering Manager for Pro Video and Audio at Panasonic, we discussed the key factors that contribute to a successful Esports setup. First and foremost, it’s important to differentiate Esports streaming from broadcasting.

“There are many rules and procedures used for broadcasting at conventional sporting events,” he explained. “These rules do not apply when you’re not broadcasting over the air, so there’s no need for delay.”

While the government requires that traditional broadcasts insert several seconds of delay, these rules do not need to be followed when streaming. Instead, streams should have one frame or lower latency. And in competitive Esports, latency and lag are major concerns. With each game requiring split-second decisions, even a few milliseconds of delay can cost players the game.

“Certain applications do not care about lag, but [in Esports,] 3-microseconds versus 2-microseconds of lag could be the difference between winning and losing a game,” Vidger said. “[Traditional] broadcasting caused an unnecessary delay that was detrimental to the game players.”

Additionally, the growing popularity of Esports wouldn’t be complete without the rise of platforms like Twitch and YouTube. Many Esports events are streamed live on Twitch, where millions of fans tune in to watch the action unfold in real time. Pre-recorded events are frequently uploaded to YouTube, where they can be revisited by fans after the event is over.

So, how does the right AV gear enhance an Esports event? Here are a few necessary products that are designed to help these competitions run smoothly and efficiently.

PTZ Cameras

Panasonic Connect PTZ cameras Panasonic’s AW-UE150 and AW-UE160 cameras are excellent choices for Esports events, as they provide crystal-clear images and capture fast-moving gameplay. For smaller setups or more budget-friendly options, the AW-UE30 and AW-UE40 are also great choices.PTZ cameras by Panasonic Connect

Explore the Panasonic PTZ Camera lineup.

Displays

While the players often have access to their own personal monitors during an Esports event, large displays are an essential component of an arena. These displays show the competition to large, in-person crowds and give attendees a close-up look at key moments.

Looking towards the future of competitive Esports, Vidger finds that the largest point of change is in the organization of the sport itself, as there are many different leagues that can employ players and drive revenue. He expects that the scope and reach of these leagues continues to expand, with more university campuses requesting these audio-visuals systems to host competitive Esports events.

Overall, Esports is a fast-growing segment for the AV industry. In my opinion, it’s a very interesting topic, especially if you are not really involved in playing any games. If you’re looking to experience an Esports event, I’d recommend going on Twitch to watch an online stream. This is an area that brings opportunities for all of us to provide equipment for these events. Additionally, Esports also presents itself as a rapidly growing business segment, which will only bring even more discovery of products and services.

This was an educational and eye-opening process for me, and I’ll share some useful links and resources so you can peruse them, too!  With any questions, please reach out to me, your Exertis Almo representative, and/or your Panasonic TAM for assistance.

Resources for You

Angie Greene
About the Author

Angie Greene | DSCE

Business Development Manager

Supported Manufacturers: Panasonic Connect

Esports on Campus: The Role of ProAV in Competitive Gaming

As Esports continues to surge in popularity, college campuses are emerging as key players in the competitive gaming landscape. From campus gaming centers and dedicated arenas to immersive broadcasting experiences, universities are investing in professional audiovisual (Pro AV) solutions to elevate their Esports programs. For systems integrators, this represents a unique opportunity to provide the advanced technology needed to support high-performance gaming environments.

Absen - esports case studiesLet’s explore the key categories of Pro AV technology essential for creating cutting-edge Esports facilities on college campuses and how integrators can play a vital role in the process.

Displays and Video Walls

High-quality displays, including large-format monitors, video walls, and projectors, are essential for both players and spectators. In gaming arenas, video walls allow for large-scale broadcasting of matches, while individual monitors ensure players have the highest resolution and refresh rates for competitive gaming.

The Absen KLCOB Series utilizes professional Micro LED technology for reliable and stable performance that stays cool. Check out these Absen esports case studies.JBL-SRX910LA speaker variety

Audio Systems

Clear and immersive audio is crucial for the player experience and for spectators. Advanced speaker systems and surround sound setups enhance gameplay immersion, while PA systems or distributed audio ensure audiences in live events can hear game commentary and match details.

JBL’s SRX900 Series addresses the growing need for scalable small and medium-format professional sound-reinforcement solutions. The SRX910LA is a two-way active line array element that can cover a variety of mid to large-sized applications. Want to know more? These JBL esports case studies may be of interest.

Broadcast and Streaming Equipment

Esports requires robust streaming capabilities. This includes video capture devices, professional-grade cameras, switchers, and encoding hardware for live streaming games to platforms like Twitch or YouTube. Professional lighting setups are also needed for player cams and audience viewability.lc200 bundle 51pb

Lumen’s Media Processor Bundle equips your space with the ability to record, store and stream video content including the LC200 CaptureVision system and PTZ cameras.

Atlona AVoIP case study gaming center

Control Systems and Signal Management

To manage all the audiovisual elements seamlessly, integrated control systems are needed. This includes AV-over-IP solutions for routing signals across multiple screens, gaming setups, and feeds, along with signal processors to ensure smooth transitions between live feeds, game replays, and announcements.

Atlona Velocity Hardware Gateway AT-VGW-HW-3 provides AV system control, plus room scheduling and AV asset management, and the Velocity System 7″ VESA Mount Touch Panel is designed for both AV control and room scheduling applications.
Atlona Velocity and Vesa touch panel
Optimized for video distribution over GbE infrastructure, deliver the highest quality 4K imagery with extremely low latency to video walls with the Atlona AT-OMNI-121 networked AV decoder featuring the advanced VCx™ codec which delivers artifact-free image presentation, ultra-fast switching, and ultra-low latency. Pair with AT-OMNI-111 AVoIP Encoder. For more insights, check out the Atlona AVoIP in Education and Esports case study.

Esports is a Growing Industry

These technologies are essential to creating an immersive and professional Esports environment on campus, elevating both player performance and viewer engagement.
SONY - Esports - Exertis Almo Webinar

As noted by rAVe in this 2024 “Esports and ProAV“ webinar description, “Virtually every college and university in North America is exploring ways to incorporate Esports on their campuses. Over 75 colleges in the USA already recognize it as a Division 1 sport. Moreover, the International Olympic Committee is considering its inclusion in the 2028 Los Angeles Olympics.”

Esports on college campuses is not just a trend—it’s an evolving industry that demands sophisticated Pro AV solutions. From displays and audio systems to live streaming setups and control systems, the right technology ensures a seamless and engaging experience for players, spectators, and broadcasters alike.

By partnering with a trusted AV distributor like Exertis Almo, integrators can confidently deliver solutions for campus gaming centers as well as meet the high standards of collegiate Esports, positioning their clients at the forefront of this dynamic market.

Ready to level up your next Esports installation? Contact us today to explore how we can help bring your vision to life.

Want to know more about AV tech for education? Check out “Audio-Visual Trends in Higher Education That Elevate the Learning Experience“.

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