Almo Pro AV
Almo Pro AV

AV Ecosystems: Because ‘Just Plug It In’ Never Works Out That Way

by | Aug 12, 2025 | Business Development, Digital Signage, Networked AV, Pro Audio, Pro Displays, Projectors, Signal Distribution

If I had a dollar for every time someone told me “We just need a screen and maybe a speaker,” I could retire early and start an LED ministry on the beach. Let’s be honest. AV is not a bunch of parts you slap on a quote to check a box. It’s an ecosystem. Everything has to work together or nothing works at all. When you get it right, the tech fades into the background and the experience takes the lead.

Here’s a real one from a client in Raleigh. High-end financial firm, fancy chairs, gorgeous space, zero tech harmony. Meetings were starting late, execs were sharing content through personal hotspots, and the poor IT guy was one coffee away from quitting.

We stepped in and flipped the script.

We gave them a Sony Pro BRAVIA 98 inch display that actually made spreadsheets look exciting. Dropped in an AVer CAM570 with smart AI framing so no one had to babysit the camera. Ran Legrand Wiremold cable management to keep the conference table looking sharp. Deployed a Netgear M4250 AV Line switch to handle bandwidth like a pro. Then added a Nureva HDL410 audio system that made the whole room sound like everyone had a mic, even the quiet ones in the back. Everything was integrated clean with Chief and Middle Atlantic gear.

Now their meetings start on time, nobody’s crawling under the table with a USB-C adapter, and the CEO stopped cursing during video calls. Progress.

Let’s hop down to Myrtle Beach. A boutique hotel wanted to upgrade their banquet space. They do weddings on Saturdays and corporate meetings Monday through Friday. One mic system wasn’t cutting it and the projector looked like it came from a garage sale.

We gave them an LG 136 inch All-in-One LED that stole the show. Installed a Shure MXA910 ceiling mic that catches every “I do” and every quarterly forecast. Added an Absenicon display in the lobby running BrightSign XT5 for customized welcome messages and event branding. Listen Technologies handled their ADA audio compliance. And they’re running everything off Atlona’s Velocity platform. It’s simple enough for the front desk to use, but powerful enough for back-to-back events.

Now they’re booking more events, charging more per room, and the tech just works. Imagine that.

Down in Guatemala City, a university needed hybrid learning across multiple classrooms. What they had was a mess. Different brands in every room, spotty audio, and teachers wasting half their class time setting up.

We standardized the setup. Epson PowerLite projectors. Sharp interactive displays. PTZOptics cameras with AI-powered tracking so teachers can walk and teach without losing the shot. BrightSign controls their content campus-wide. Netgear handles the network backbone. One ecosystem, one support path, one happy IT team.

And let’s talk about AI. If your system isn’t leveraging AI today, you’re already behind. From auto-framing cameras to predictive audio leveling, AI is the new teammate in the room. It doesn’t just make things smarter. It makes things smoother. Faster. Simpler. That’s the real win.

The truth is, when AV is done right, people don’t talk about the tech. They talk about how great the space feels. That’s the goal. And we get there by building real ecosystems, not tech Frankensteins.

So whether you’re designing a boardroom in Raleigh, a venue in Myrtle Beach, or a classroom in Bogotá, stop cobbling. Start connecting.

You bring the vision. We’ll bring the brands and the brains to make it all work.

Want to read more from Gisela? Check out “The Impact of AV Over IP on Global Installations: Why is everyone converting?“
Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

Smart Signage, Real Strategy: What AV Pros Should Be Pitching

by | Jul 10, 2025 | Business Development, Digital Signage, Pro Displays, Signal Distribution

Let’s talk about digital signage, but not in the tired way. I’m not here to pitch “content on a screen” and call it a day. This is about real strategy, real control, and solutions that actually scale. The industry’s evolving, and as CTS-certified AV pros, we need to lead with options that aren’t just flashy. They need to be functional, intuitive, and built to handle the chaos behind the curtain.

Now, if you haven’t looked into Autora, it’s time. It’s our own platform and yes, I’m biased, but also right. It’s been flying under the radar, and that’s exactly why it’s such a smart play. Autora DSM is clean, cloud-native, and built for teams who want control without needing an IT translator every time they schedule a slide. The platform recently powered a full digital signage rollout across Texas A&M University. We’re talking hundreds of displays across campuses with centralized scheduling, emergency override capability, and branded content templates that even non-designers can update without breaking something. It’s signage that respects both the tech and the people using it. The feedback has been strong. IT teams love it. End users adopt it. Everyone wins.

Now for the usual suspects.

BrightSign is still the MVP when you want a rock-solid player that just gets it done. A retail chain in Puerto Rico used BrightSign players triggered by motion sensors for in-store promos. Ads played when customers reached for a product. No extra clicks, no wasted airtime, just smart, reactive content that helped move inventory.

Carousel deserves a nod too, especially when design flexibility matters. One municipality used it to manage content across multiple public buildings and gave each department the ability to manage its own screens. It kept things decentralized without going rogue, and the admin team didn’t need to babysit anyone through the process.

When you need to impress, tvONE steps in. We used CORIOmaster for a luxury hotel video wall that needed multiple inputs, layout changes, and scheduled zones without losing quality or giving the tech team a heart attack. No fuss, no delays, just a stunning lobby experience that made a serious first impression.

And of course, behind every great signage setup is clean distribution.

That’s where Atlona and WyreStorm come in. A client in Brazil needed signage throughout their HQ along with meeting room scheduling and VC integration. We tied everything together with WyreStorm handling signage feeds and Atlona managing signal control across the rooms. It worked, looked good, and stayed future-proof.

Here’s the takeaway.

Digital signage isn’t a “nice to have” anymore. It’s a key part of AV ecosystems. If you’re not leading with flexible, scalable options, someone else will. Autora DSM gives us a major advantage in that conversation and it’s the one I’m bringing to the front of the line.

Let me know if you want to dive deeper or see how these platforms play in real-world installs. I’ve got examples, and I’ve got time.

Want more tips from Gisela? Read “The Impact of AV Over IP on Global Installations: Why is everyone converting?“
Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

Digital Signal Processors – a Beginner’s Guide

by | Jun 4, 2025 | Business Development, Networked AV, Pro Audio, Signal Distribution, Sound Engineering, Uncategorized

I was recently asked to advise on a project where the customer was installing new AV equipment in a public meeting space. The audio system was to include ceiling array microphones, gooseneck podium microphones, as well as a number of wireless lavalier and handheld microphones. The question I was being asked was “can you recommend an appropriate mixer for this application?”.

At first glance, an audio mixer seems to be the appropriate tool for the job – after all, a mixer takes a number of audio input sources, allows you to control the volume and equalization of each source, and mixes them into a combined output signal to be sent to an amplifier and eventually loudspeakers.

But what if you need to send multiple output signals to multiple destinations? What if some signals need to be sent to some outputs but not others? What if you need to instantly change the signal routing based on the room configuration? What if you need to apply auto echo cancellation (AEC) to any of the signals to prevent echo and feedback? And most importantly – what if you do not have a dedicated technician willing and able to sit behind the mixer to configure it and make adjustments?

For all of these reasons (and plenty more), the appropriate tool for this application is a digital signal processor (DSP), not a mixer. So, let us take a look at DSPs, their features and benefits, and where they are appropriate (and not) to use!

Anatomy of a DSP

One way of looking at a DSP is as a “mixer in a box” which can be remotely controlled. Similar to a mixer, a DSP will have a number of input channels and output channels – typically 12 (in) x 8 (out) – but many other configurations exist. Unlike a mixer, which is made to lay on a table or desk and features lots of volume sliders and knobs, a DSP is a small box which is made to be installed in an equipment rack and typically features no knobs or obvious controls.

blu101Below is the front and rear of a BSS BLU-101, one of the most popular and powerful DSPs that we sell:

As you can see, it does not look much like a mixer at all, but the functionality is similar. It has twelve inputs (the green ports on the right side), eight outputs (the orange ports in the middle), an ethernet port for connecting it to a network, an RS232 port for allowing the unit to be controlled remotely, BluLink for connecting to other Harman devices, and a set of GPIO control ports which can be used for monitoring other devices or accepting signals from external devices.

ac5swhtusAs mentioned above, there are not any controls or buttons on the front panel. Instead, DSPs are generally controlled by external control systems, such as AMX, Kramer, or Atlona. Users interact with a custom touch panel to send control signals such as channel mute, volume control, input/output routing and mixing, gating, and more! In simpler systems, BSS DSPs can also be controlled by a simple button/volume knob control panel, such as the BSS Contrio series.

Due to the versatility and abilities of DSPs, they do require configuration and setup before being deployed. When selling a DSP, always check to make sure that your customer has someone on their team who is familiar with configuring and setting up DSPs. In most cases, the manufacturer will have online training programs which can help them get up to speed. For example, Harman’s Professional Training Portal offers full courses on BSS programming for free! If the customer needs additional help or is simply pressed for time, Almo’s own LinkLab Professional Services team has certified DSP programmers ready to help!

When to Recommend a DSP

Now that you know a bit about what makes a DSP tick, when should you be recommending a DSP solution over a regular mixer?

  • Medium to Large Conference Rooms: any time a customer mentions conferencing, particularly for larger rooms with multiple microphones, a DSP should be recommended. DSPs have the flexibility and power to manage the complex routing needed to interface with conferencing devices. Make sure that your DSP has a USB port for conferencing, as well as auto echo cancellation (AEC)!
  • Training Rooms/Lecture Halls: for applications where there will not be a dedicated AV Tech available to manage the system, a DSP with preset scene recall and automatic level control is essential.
  • Building-wide Systems: any complex system where multiple rooms are being controlled from a central head-end system requires a DSP (and usually a large one) to manage the routing of audio from room to room.

cms14Of course, a DSP is not a fit for every situation. For example, most live performances (musical or otherwise) are better suited to being controlled by a real live person in front of a mixer who can respond in real time to the action on stage. Additionally, smaller, less complex systems (such as in a bar, restaurant, or retail store) which do not require advanced routing or signal control might be better suited to use a rack-mounted mixer (such as the JBL CSM series) or a zone controller (such as the dbx ZonePro).

Conclusion

Hopefully, this serves as a good introduction into the capabilities and use cases for audio digital signal processors. Do not be intimidated by the complexities of DSPs – at their heart they are simply tools for making audio sound great and getting it where it needs to go.

The good news is that you do not have to be an expert to sell DSPs. The audio team at Almo is here to help you navigate the details. Simply be on the lookout for the opportunity, ask some questions, and email [email protected] to help figure out the details. We are here to help!

Audio enthusiast? Check out “Visiting the JBL Experience Center“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman Professional – AKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

The Impact of AV Over IP on Global Installations: Why is everyone converting?

by | May 8, 2025 | Business Development, Digital Signage, Pro Displays, Signal Distribution

In today’s AV landscape, AV over IP (AVoIP) isn’t just an upgrade—it’s the new standard for global installations. Whether you’re connecting a boardroom in Bogotá, a resort in Punta Cana, or a university campus in São Paulo, AVoIP is transforming how large-scale deployments are designed, managed, and scaled.

Why AVoIP? Because Matrix Switchers Are Outdated

Let’s be real—traditional matrix switchers had their moment. But in today’s fast-paced, multi-location world, they just can’t keep up. AVoIP offers infinite scalability, simplified deployment, and cost-efficiency—all while running over standard Ethernet networks.

  • atlona omnistreamExample: During a recent deployment for a Fortune 500 client in Mexico City, we connected 20 meeting rooms with seamless 4K video distribution using Atlona’s OmniStream AVoIP solution. No bulky switchers. No infrastructure headaches. Just smooth, scalable content delivery over their existing 1Gb network.

Global Deployments: One Setup, Infinite Possibilities

One of the biggest wins with AVoIP is its consistency across regions. Whether you’re installing in Miami, Madrid, or Medellín, you can replicate the same system architecture. 

zeevee zypher That means faster rollouts, fewer compatibility issues, and streamlined support.

  • Caribbean Example: We recently helped a hospitality group overhaul their digital signage network across multiple resorts. Using ZeeVee ZyPer4K encoders and decoders, they centralized content distribution from a single hub. Now, they push real-time promos, event schedules, and resort updates to multiple locations—without the need for separate headends or complex cabling at each site.

Higher Education: Smarter Campuses with AVoIP

lecture hallUniversities are quickly adopting AVoIP for lecture streaming, content distribution, and hybrid learning. The flexibility and remote management capabilities make it a game-changer for higher ed.

  • Higher Ed Example: We recently worked with a university in LATAM that wanted to create a seamless hybrid classroom experience. Using Kramer’s KDS-EN6 and KDS-DEC6 AVoIP system, they linked lecture halls, remote classrooms, and overflow areas into one unified network. Students attending virtually had zero-latency audio and video, and the IT team could manage the entire system remotely—no more frantic campus sprints to fix a frozen screen.

Scalability: Because Expanding Shouldn’t Break the Bank, just be installed in them!

The beauty of AVoIP is its modular scalability. Need to add ten more displays next month? No problem. Just drop in more encoders and decoders. No forklift upgrade required.

  • muxlab controllerLATAM Example: A corporate campus in São Paulo rolled out MuxLab’s ProDigital Network Controller for 4K content distribution across 50+ displays. When they expanded, they simply added more endpoints—no need for new infrastructure.

Speed and Simplicity: Your IT Team Will Thank You

One of the biggest reasons Fortune 500s are all in on AVoIP? It plays nice with existing IT infrastructure. No proprietary cabling, no octopus like cable heads. No weird compatibility issues. Just standard Ethernet.

  • wyrestorm Financial Sector Example: When upgrading the Panama offices of a financial institution, we deployed WyreStorm’s NHD-400-TX/RX system. Their IT team took over AV support without breaking a sweat, thanks to the system’s seamless integration with their existing network.

Security: Because Boardroom Meetings Shouldn’t Be Hackable

lumens ndi encodersAVoIP also offers enhanced security. Solutions from Lumens, AMX, and Kramer use encrypted video streams, protecting sensitive content from prying eyes.

  • Corporate Security Example: A multinational bank in LATAM needed to securely stream financial data between branches. By using Lumens’ NDI encoders, they ensured low-latency, encrypted content distribution without compromising data integrity.

AVoIP: Because You Deserve to Leave the Server Room Before Retirement.

Let’s be honest—AVoIP is also about quality of life. With remote management tools, you can troubleshoot systems from anywhere. No more spending your weekend in a freezing server room.

  • kramer-control-pi-1Hospitality Example: One of our Caribbean resort clients now manages their entire digital signage network remotely using Kramer’s Control Platform. Need to update content across multiple resorts? One click—done. No techs on-site. No downtime, just sunshine and pina coladas!

Why corporations are All In on AVoIP?

For global companies, AVoIP is the only logical choice. Here’s why:

  • Consistency: Same setup from in every location… no matter where in the world.
  • Scalability: Add endpoints without adding infrastructure headaches.
  • Remote Management: Because nobody wants to spend their day troubleshooting in a server room. Yuck!
  • Cost Efficiency: Less hardware, fewer cables, happier CFO. Happy CFO, happy sales team!
  • Flexibility: Works across corporate, hospitality, and higher ed sectors. Endless possibilities.

The bottom line?

AVoIP isn’t the future—it’s the now. So, the next time someone pitches you a clunky, outdated AV solution, just smile and say, “That’s cute. But we’ve moved on.”  Talk to your Almo Pro AV rep when designing your next project and let’s lock down a better solution that will make your life easier and your customer happy!

Want to know more about AVoIP? Read “ProAV Network Switches: A Harmonious Blend of Technology and Performance“

Gisela Ramirez, Sales Director - LATAM

About the Author

Gisela Ramirez

Sales Director – LATAM

Exertis Almo

TAA-Compliant Products Available from Exertis Almo

by | Feb 18, 2025 | Business Development, Cameras, Government, Interactive Touch Displays, Networked AV, Pro Audio, Pro Displays, Signal Distribution, Uncategorized

If you work with customers in the Federal Government space, you’re probably familiar with the term “TAA-Compliant”. For those curious, “TAA” refers to the Trade Agreements Act, and its statute requires that products purchased through government contracts are:

  • Articles [products] that are wholly the growth, product, or manufacture of the U.S. or a designated country, or
  • Articles [products] that are “substantially transformed” in the U.S. or a designated country into a new and different article of commerce with a name, character, or use distinct from that of the article or articles from which it was transformed.

TAA Compliant logoThe Trade Agreements Act (TAA) was enacted to encourage fair and open international trade, but in practice it has implemented the requirement that the US government may only acquire US- or “designated end country”-made end products.

While this statute can seem quite limiting on first glance, in practice there are plenty of products available to meet your customers’ needs while remaining TAA-compliant. The list of “designated countries” outside of the US is substantial, and includes countries you may not have considered compliant, including Taiwan, Japan, Hong Kong, Republic of Korea, and Singapore.

To assist with identifying TAA-compliant products, Exertis Almo has recently added a new field to Almo Access which readily shows whether a product is compliant:

TAA products specifications

So what are some examples of TAA-compliant products available through Exertis Almo? The list might surprise you, and give you ideas of opportunities you may not have considered before: CSA series

AMPLIFIERS

Lumens OIP-N seriesAV OVER IP ENCODERS/DECODERS

C2G 501 seriesCABLES

Sony CAMERAS

Nureva huddlecamCONFERENCING

AMX VariaCONTROL

DISPLAYS

LOUDSPEAKERS

MICROPHONES

Chief display mountsMOUNTS

NETWORK SWITCHES

PROJECTORS

BrightSign TAA media player for digital signageDIGITAL SIGNAGE

VIDEO EXTENSION AND PROCESSING

This is just a sampling of the many products Exertis Almo has available for your projects which require TAA compliance. If you have questions regarding whether or not a certain product is TAA-compliant or have any technical questions, reach out to your Business Development Manager or to any of our Account Managers for assistance!

Want more audio tips? Check out “Enhance Your AV Projects with Pro Audio Solutions“.
John Rossman - headshot-frame

About the Author

John Rossman | CTS

BDM II – Technical Specialist

Supported Manufacturers: Harman Professional – AKG, AMX, BSS, Crown, DBX, JBL, Lexicon, Martin, & Soundcraft

The Future of Security: Opportunities for Resellers Combining AI-Driven AV Systems and Network Protection

by | Jan 7, 2025 | Business Development, Cameras, Networked AV, Pro Displays, Pro Services, Signal Distribution, Uncategorized, Video Walls

The Security Industry is Booming

One of the most exciting developments in recent years is the integration of artificial intelligence (AI) into security systems. AI not only enhances the capabilities of security solutions but also opens up new opportunities for resellers like you to offer cutting-edge products to your clients. Additionally, the integration of network security with AI-powered AV technology is becoming increasingly crucial in providing comprehensive protection.

To illustrate the potential for growth, check out these numbers. The security industry in North America is experiencing significant growth, with the market size projected to reach $167.12 billion by 2028, growing at a compound annual growth rate (CAGR) of 10.3% from 2021 to 2028. In comparison, the AV systems integration market in North is also expanding rapidly, expected to reach $8.5 billion by 2028, with a CAGR of 12.5% from 2021 to 2028.

The projected growth highlights the immense opportunities for resellers and integrators to capitalize on the increasing demand for advanced security solutions. Let’s explore four key AV product categories where AI integration is making a significant impact:

1. Advanced PTZ Cameras for Surveillance

ceiling mounted Lumens VC-TR40N PTZ camera with facial recognition AIAI-powered surveillance cameras, such as PTZ (Pan-Tilt-Zoom) cameras, are revolutionizing the security landscape. These cameras use AI algorithms for advanced features like facial recognition, motion detection, and automated tracking. For instance, the Lumens VC-TR40N PTZ Camera offers AI-powered human face recognitionLumens VC-TR40N PTZ camera is available in white or black and gesture control, making it easier to track subjects during presentations or conferences. By offering these advanced cameras, you can provide your clients with enhanced security and monitoring capabilities, ensuring they stay ahead in the market.

2. Video Walls for 24/7 Monitoring

Monitors and video walls are essential components of any security system, providing real-time visual feedback and monitoring. AI integration in these displays can enhance their functionality by enabling features like intelligent video analytics and automated alerts. For example, AI-driven video walls can analyze video feeds in real-time, identifying potential security threats and alerting operators immediately. Philips X-Line 6000 Series video wall displaysThis not only improves the efficiency of security operations but also reduces the workload on human operators. You can leverage these advanced displays to offer more comprehensive security solutions to your clients.

The Philips X-Line Videowall display is designed for 24/7 operation and can be customized to fit all your content needs. View content from multiple sources in real-time with enhanced picture quality.

3. Secure Networked AV

Netgear managed switchesNetworked AV solutions play a crucial role in managing multiple video feeds in a security system. The NETGEAR AV Line of M4250 managed network switches, including the GSM4212PX and GSM4248UX-100NAS, were built or the growing AV over IP market.

With AI integration, networked systems can now offer smarter routing and management of video signals. AI-powered networked AV solutions can automatically prioritize video feeds based on the level of detected activity, ensuring that critical events are always in focus. This intelligent management of video feeds enhances the overall effectiveness of security systems. By incorporating AI-enabled networked AV solutions into your offerings, you can provide more efficient and responsive security solutions.

4. Connectors and AV Furniture

C2G performance series cablesConnectors might seem like a small part of the puzzle, but they are vital for ensuring seamless integration and communication between different components of a security system. By integrating high speed cables, like the C2G Performance Series, in this solution, you can create a robust and efficient security workflow. These cables ensure high-quality video and audio transmission, making them ideal for high-resolution surveillance and monitoring applications. This setup not only enhances security monitoring but also provides flexibility and scalability for future expansions.

Middle Atlantic command control consolesAdditionally, incorporating AV furniture like the Middle Atlantic Visionline 24/7 Desk Consoles can significantly improve the functionality and ergonomics of your security operations. These consoles are designed for continuous use in mission-critical control rooms, offering robust cable management, integration for active equipment, and class-leading industrial design.

Conclusion

AI integration in security systems is not just a trend; it’s a game-changer for the Pro AV industry. By offering AI-powered surveillance cameras, intelligent monitors and video walls, smart networked AV solutions, and advanced connectors, you can provide your clients with state-of-the-art security solutions. These innovations not only enhance security but also open up new business opportunities. Stay ahead of the competition by embracing AI in your product offerings and delivering unparalleled value to your clients.

For more information, a quote, or consultation on AI-integrated security products, visit Exertis Almo.

Want to know more? Check out “Overcoming Security Threats: In-Room Collaboration Technology“.

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